- In North America, Netflix is now 29.7% of peak downstream traffic and has become the largest source of Internet traffic overall. Currently, Real-Time Entertainment applications consume 49.2% of peak aggregate traffic, up from 29.5% in 2009 – a 60% increase. Sandvine forecasts that the Real-Time Entertainment category will represent 55-60% of peak aggregate traffic by the end of 2011.
- In Latin America, Social Networking (overwhelmingly Facebook) is a bigger source of traffic than YouTube, representing almost 14% of network traffic. Real-Time Entertainment represents 27.5% of peak aggregate traffic, still the largest contributor of traffic in that region.
- In Europe, Real-Time Entertainment continues a steady climb, rising to 33.2% of peak aggregate traffic, up from 31.9% last fall. BitTorrent, a peer-to-peer (P2P) file sharing protocol, is the largest single component of both upstream (59.7%) and downstream (21.6%) Internet traffic during peak periods. In the UK, BBC’s iPlayer is 6.6% of peak downstream traffic, reflecting the demand for localized content in many markets. Overall, individual subscribers in Europe consume twice the amount of data as North Americans….
Majestic is gadfly emeritus.
Latest posts by majestic (see all)
- Why I Hate Thanksgiving - Nov 24, 2016
- Jesus Was an Alien - Nov 22, 2016
- How Alex Jones, conspiracy theorist extraordinaire, got Donald Trump’s ear - Nov 17, 2016