First Advertising Campaign Targeted At Monkeys

800px-Cebus_olivaceus_gros_planThe advertising belief that sex sells may not just work on humans, but on monkeys too. That is what the first non-human aimed advertising campaign is basing its marketing strategy on. Via Wired:

A primatologist has created the first advertising campaign aimed at non-human primates and believes that it will be sex that sells.

Laurie Santos from Yale University’s Comparative Cognition Laboratory has teamed up with advertising agency Proton Studio to “determine where advertising has innate primate responses”.

Santos and team will create two foods specifically aimed at Capuchin monkeys — possibly two different colours of jelly. One will be featured on a billboard outside of the monkeys’ enclosure and the other will not. After a set period, the monkeys will be offered both foods. “If they tend toward one and not the other we’ll be witnessing preference shifting due to our advertising,” Keith Olwell of Proton told New Scientist.

[Continues at Wired]

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  • Guest

    This Study is analogous to Re-Inventing the Wheel, its really just telling us what we already know. If there were an eligible female in the same room, the males of either species wouldn’t even notice a billboard.

  • Guest

    This Study is analogous to Re-Inventing the Wheel, its really just telling us what we already know. If there were an eligible female in the same room, the males of either species wouldn’t even notice a billboard.

  • Andrew

    I’ll be impressed when the scientists create a spokesmonkey that’s a composite of 6 other monkeys.

  • Andrew

    I’ll be impressed when the scientists create a spokesmonkey that’s a composite of 6 other monkeys.

  • Andrew

    I’ll be impressed when the scientists create a spokesmonkey that’s a composite of 6 other monkeys.

  • Anonymous

    Hot monkey love sells bananas…the other passion fruit.

  • GoodDoktorBad

    Hot monkey love sells bananas…the other passion fruit.

  • DeepCough

    Huh? Isn’t this working backwards? I mean, I thought they tested advertising on monkeys BEFORE they put it to humans, which would explain why it works 100%.

  • DeepCough

    Huh? Isn’t this working backwards? I mean, I thought they tested advertising on monkeys BEFORE they put it to humans, which would explain why it works 100%.

  • http://voxmagi-necessarywords.blogspot.com/ VoxMagi

    May the ghost of Bill Hicks visit each of these guys at night…and strangle them with their ties. 

  • http://voxmagi-necessarywords.blogspot.com/ VoxMagi

    May the ghost of Bill Hicks visit each of these guys at night…and strangle them with their ties. 

  • Hijacked Lantern

    First Advertising Campaign Targeted At Monkeys ?????? I thought we were the first? What bothers me is that you know the research will probably be used to control and manipulate us in better ways.

  • Hijacked Lantern

    First Advertising Campaign Targeted At Monkeys ?????? I thought we were the first? What bothers me is that you know the research will probably be used to control and manipulate us in better ways.

  • Guest

    First Advertising Campaign Targeted At Monkeys ?????? I thought we were the first? The research will probably be used to control and manipulate us in better ways.

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