Social Networking Surpasses Porn As Top Internet Activity

s1.reutersmedia.net“My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites.”

Reuters claims that social media has overtaken porn as the primary reason for having an internet connection. (My advice: If you want to make a fortune, figure out a good way of combining the two.)

Bill Tancer, general manager of global research at Hitwise, an Internet tracking company, has analyzed information for over 10 million web users to conclude that one of the major shifts in Internet use in the past decade had been the fall off in interest in pornography or adult entertainment sites.

He said surfing for porn had dropped to about 10 percent of searches from 20 percent a decade ago, and the hottest Internet searches now are for social networking sites.

“As social networking traffic has increased, visits to porn sites have decreased,” said Tancer, indicated that the 18-24 year old age group particularly was searching less for porn.

35 Comments on "Social Networking Surpasses Porn As Top Internet Activity"

  1. Maybe everyone is jerking off to facebook pictures…

  2. Maybe everyone is jerking off to facebook pictures…

    • There are entire Facebook groups that are porn-related, so this study isn’t quite capturing what sort of “social” activity we’re talking about is going on here.

      Either way, they should be more concerned about Facebook consuming people’s souls.

  3. Anonymous | Jun 29, 2011 at 8:22 pm |

    Well the number one way to not do that stuff so much is to keep busy. It’s very telling that people are so occupied with Facebook they won’t even stop to surf porn.

  4. Well the number one way to not do that stuff so much is to keep busy. It’s very telling that people are so occupied with Facebook they won’t even stop to surf porn.

  5. probably just as perverse, in its own wanky way.

  6. probably just as perverse, in its own wanky way.

  7. Jin The Ninja | Jun 29, 2011 at 4:37 pm |

    probably just as perverse, in its own wanky way.

  8. Butter Knife | Jun 29, 2011 at 8:51 pm |

    The information in the article in no way suggests that anyone is actually looking at less porn, simply that the share of web searches for it has dropped. This can be explained in several ways, most of which don’t even imply that internet porn has become less popular: the most obvious is that users are spending more time and doing more things online now than they used to, but the amount of time they spend looking at pornography has most likely remained stable.

    It is somewhat interesting that social networking has overtaken porn as the top internet interest (although I suspect more than a little overlap between the two…), but suggesting that “young users spend so much time on social networks that they don’t have time to look at adult sites,” as the analyst cited in the article does, seems to be without clear statistical basis.

  9. Butter Knife | Jun 29, 2011 at 4:51 pm |

    The information in the article in no way suggests that anyone is actually looking at less porn, simply that the share of web searches for it has dropped. This can be explained in several ways, most of which don’t even imply that internet porn has become less popular: the most obvious is that users are spending more time and doing more things online now than they used to, but the amount of time they spend looking at pornography has most likely remained stable.

    It is somewhat interesting that social networking has overtaken porn as the top internet interest (although I suspect more than a little overlap between the two…), but suggesting that “young users spend so much time on social networks that they don’t have time to look at adult sites,” as the analyst cited in the article does, seems to be without clear statistical basis.

  10. The internet puts all the knowledge in the world at our fingertips, yet the best uses most people can come up with for it  are watching porno and concocting an online persona to impress strangers. What a sickening lack of imagination.

  11. mole_face | Jun 29, 2011 at 9:18 pm |

    The internet puts all the knowledge in the world at our fingertips, yet the best uses most people can come up with for it  are watching porno and concocting an online persona to impress strangers. What a sickening lack of imagination.

  12. DeepCough | Jun 30, 2011 at 2:22 am |

    If social networking totally surpasses porn–which is based on the most primal instinct of us filthy human animals–then we are doomed as a species.

  13. DeepCough | Jun 29, 2011 at 10:22 pm |

    If social networking totally surpasses porn–which is based on the most primal instinct of us filthy human animals–then we are doomed as a species.

  14. Wait, WHAT? This…this cannot be…

  15. Wait, WHAT? This…this cannot be…

  16. Monkey's Uncle | Jun 30, 2011 at 5:01 am |

    Social Networking = Corporate Porn

  17. Social Networking = Corporate Porn

  18. Personally I’d enjoy a couple less insects, robots, and zombies around…

  19. jackedu317 | Jun 30, 2011 at 7:01 am |

    social networking is designed to isolate us… because now most of us would rather text messages to our “friends” (most of whom are complete strangers), than talk to our neighbors, family, or just people around us… most people walk around all day with their head buried in the sand… (phones – silicone – sand, get it?!) the ironic part is that with all the typing back and forth, there’s really not much actual communication going on… 

  20. jackedu317 | Jun 30, 2011 at 3:01 am |

    social networking is designed to isolate us… because now most of us would rather text messages to our “friends” (most of whom are complete strangers), than talk to our neighbors, family, or just people around us… most people walk around all day with their head buried in the sand… (phones – silicone – sand, get it?!) the ironic part is that with all the typing back and forth, there’s really not much actual communication going on… 

  21. Are the two activities able to integrate themselves into one another these days?

  22. Are the two activities able to integrate themselves into one another these days?

  23. There are entire Facebook groups that are porn-related, so this study isn’t quite capturing what sort of “social” activity we’re talking about is going on here.

    Either way, they should be more concerned about Facebook consuming people’s souls.

  24. I see this as a good thing. If people are allocating more of their time to social sites, maybe its and indicator that they are “socializing” more satisfactory off the internet. Thus the need to wank alone in their parents basement is alleviated.

  25. I see this as a good thing. If people are allocating more of their time to social sites, maybe its and indicator that they are “socializing” more satisfactory off the internet. Thus the need to wank alone in their parents basement is alleviated.

  26. From perverts to stalkers…..nice 🙂

  27. From perverts to stalkers…..nice 🙂

  28. For some reason I find this disturbing. Message boards, comment sections of disinfo, whatever … irc … are interesting because people are sharing thoughts and ideas not so much as “themselves” insomuch as they occupy a set of social obligations, but rather as having at least some kind of agency. But social networking has for most people become an unfathomably banal practice of maintaining ones position in the status quo — grooming that position, obsessively checking up on it to make sure everything is clean and normative, that one is still what everyone else wants them to be. Facebook is the opiate of the masses. That there are people, or demographics I suppose, who have shifted from what might be a compulsive engagement in something that is understandingly compelling as a need for a sexual outlet (as this comes fairly stock on most models) to exercising a similar compulsion for slavishly checking in on ones digital superego is reminiscent of the couple people who died of exhaustion while foregoing sleep and eating to play video games for days on end — however, games are more interesting than facebook.

  29. For some reason I find this disturbing. Message boards, comment sections of disinfo, whatever … irc … are interesting because people are sharing thoughts and ideas not so much as “themselves” insomuch as they occupy a set of social obligations, but rather as having at least some kind of agency. But social networking has for most people become an unfathomably banal practice of maintaining ones position in the status quo — grooming that position, obsessively checking up on it to make sure everything is clean and normative, that one is still what everyone else wants them to be. Facebook is the opiate of the masses. That there are people, or demographics I suppose, who have shifted from what might be a compulsive engagement in something that is understandingly compelling as a need for a sexual outlet (as this comes fairly stock on most models) to exercising a similar compulsion for slavishly checking in on ones digital superego is reminiscent of the couple people who died of exhaustion while foregoing sleep and eating to play video games for days on end — however, games are more interesting than facebook.

  30. they both provide the same level of intellectual stimulating environment but one is more interactive then the other

  31. they both provide the same level of intellectual stimulating environment but one is more interactive then the other

  32. wizard troll | Jul 1, 2011 at 1:19 pm |

    I for one like to buy stuff on the internet.

  33. wizard troll | Jul 1, 2011 at 9:19 am |

    I for one like to buy stuff on the internet.

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