Social Networking Surpasses Porn As Top Internet Activity

s1.reutersmedia.net“My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites.”

Reuters claims that social media has overtaken porn as the primary reason for having an internet connection. (My advice: If you want to make a fortune, figure out a good way of combining the two.)

Bill Tancer, general manager of global research at Hitwise, an Internet tracking company, has analyzed information for over 10 million web users to conclude that one of the major shifts in Internet use in the past decade had been the fall off in interest in pornography or adult entertainment sites.

He said surfing for porn had dropped to about 10 percent of searches from 20 percent a decade ago, and the hottest Internet searches now are for social networking sites.

“As social networking traffic has increased, visits to porn sites have decreased,” said Tancer, indicated that the 18-24 year old age group particularly was searching less for porn.

, , , , , , ,

  • Nunya

    Maybe everyone is jerking off to facebook pictures…

  • Nunya

    Maybe everyone is jerking off to facebook pictures…

    • 5by5

      There are entire Facebook groups that are porn-related, so this study isn’t quite capturing what sort of “social” activity we’re talking about is going on here.

      Either way, they should be more concerned about Facebook consuming people’s souls.

  • Anonymous

    Well the number one way to not do that stuff so much is to keep busy. It’s very telling that people are so occupied with Facebook they won’t even stop to surf porn.

  • SF2K01

    Well the number one way to not do that stuff so much is to keep busy. It’s very telling that people are so occupied with Facebook they won’t even stop to surf porn.

  • http://profiles.google.com/saintzedofourlostyouth R Z

    probably just as perverse, in its own wanky way.

  • http://profiles.google.com/saintzedofourlostyouth R Z

    probably just as perverse, in its own wanky way.

  • Jin The Ninja

    probably just as perverse, in its own wanky way.

  • Butter Knife

    The information in the article in no way suggests that anyone is actually looking at less porn, simply that the share of web searches for it has dropped. This can be explained in several ways, most of which don’t even imply that internet porn has become less popular: the most obvious is that users are spending more time and doing more things online now than they used to, but the amount of time they spend looking at pornography has most likely remained stable.

    It is somewhat interesting that social networking has overtaken porn as the top internet interest (although I suspect more than a little overlap between the two…), but suggesting that “young users spend so much time on social networks that they don’t have time to look at adult sites,” as the analyst cited in the article does, seems to be without clear statistical basis.

  • Butter Knife

    The information in the article in no way suggests that anyone is actually looking at less porn, simply that the share of web searches for it has dropped. This can be explained in several ways, most of which don’t even imply that internet porn has become less popular: the most obvious is that users are spending more time and doing more things online now than they used to, but the amount of time they spend looking at pornography has most likely remained stable.

    It is somewhat interesting that social networking has overtaken porn as the top internet interest (although I suspect more than a little overlap between the two…), but suggesting that “young users spend so much time on social networks that they don’t have time to look at adult sites,” as the analyst cited in the article does, seems to be without clear statistical basis.

  • fuzzgun

    The internet puts all the knowledge in the world at our fingertips, yet the best uses most people can come up with for it  are watching porno and concocting an online persona to impress strangers. What a sickening lack of imagination.

  • mole_face

    The internet puts all the knowledge in the world at our fingertips, yet the best uses most people can come up with for it  are watching porno and concocting an online persona to impress strangers. What a sickening lack of imagination.

  • DeepCough

    If social networking totally surpasses porn–which is based on the most primal instinct of us filthy human animals–then we are doomed as a species.

  • DeepCough

    If social networking totally surpasses porn–which is based on the most primal instinct of us filthy human animals–then we are doomed as a species.

    • http://hormeticminds.blogspot.com/ Chaorder Gradient

      Personally I’d enjoy a couple less insects, robots, and zombies around…

  • j0hn

    Wait, WHAT? This…this cannot be…

  • j0hn

    Wait, WHAT? This…this cannot be…

  • echar

    Social Networking = Corporate Porn

  • Monkey’s Uncle

    Social Networking = Corporate Porn

  • http://hormeticminds.blogspot.com/ Chaorder Gradient

    Personally I’d enjoy a couple less insects, robots, and zombies around…

  • jackedu317

    social networking is designed to isolate us… because now most of us would rather text messages to our “friends” (most of whom are complete strangers), than talk to our neighbors, family, or just people around us… most people walk around all day with their head buried in the sand… (phones – silicone – sand, get it?!) the ironic part is that with all the typing back and forth, there’s really not much actual communication going on… 

  • jackedu317

    social networking is designed to isolate us… because now most of us would rather text messages to our “friends” (most of whom are complete strangers), than talk to our neighbors, family, or just people around us… most people walk around all day with their head buried in the sand… (phones – silicone – sand, get it?!) the ironic part is that with all the typing back and forth, there’s really not much actual communication going on… 

  • http://strictlyapathy.comoj.com SoulArbiter

    Are the two activities able to integrate themselves into one another these days?

  • http://strictlyapathy.comoj.com/ SoulArbiter

    Are the two activities able to integrate themselves into one another these days?

  • 5by5

    There are entire Facebook groups that are porn-related, so this study isn’t quite capturing what sort of “social” activity we’re talking about is going on here.

    Either way, they should be more concerned about Facebook consuming people’s souls.

  • http://pulse.yahoo.com/_EBKDDKLPRWAKO6GNSCNIDTUYBU Mina

    I see this as a good thing. If people are allocating more of their time to social sites, maybe its and indicator that they are “socializing” more satisfactory off the internet. Thus the need to wank alone in their parents basement is alleviated.

  • http://pulse.yahoo.com/_EBKDDKLPRWAKO6GNSCNIDTUYBU Mina

    I see this as a good thing. If people are allocating more of their time to social sites, maybe its and indicator that they are “socializing” more satisfactory off the internet. Thus the need to wank alone in their parents basement is alleviated.

  • Dkd

    From perverts to stalkers…..nice :)

  • Dkd

    From perverts to stalkers…..nice :)

  • Thoughts

    For some reason I find this disturbing. Message boards, comment sections of disinfo, whatever … irc … are interesting because people are sharing thoughts and ideas not so much as “themselves” insomuch as they occupy a set of social obligations, but rather as having at least some kind of agency. But social networking has for most people become an unfathomably banal practice of maintaining ones position in the status quo — grooming that position, obsessively checking up on it to make sure everything is clean and normative, that one is still what everyone else wants them to be. Facebook is the opiate of the masses. That there are people, or demographics I suppose, who have shifted from what might be a compulsive engagement in something that is understandingly compelling as a need for a sexual outlet (as this comes fairly stock on most models) to exercising a similar compulsion for slavishly checking in on ones digital superego is reminiscent of the couple people who died of exhaustion while foregoing sleep and eating to play video games for days on end — however, games are more interesting than facebook.

  • Thoughts

    For some reason I find this disturbing. Message boards, comment sections of disinfo, whatever … irc … are interesting because people are sharing thoughts and ideas not so much as “themselves” insomuch as they occupy a set of social obligations, but rather as having at least some kind of agency. But social networking has for most people become an unfathomably banal practice of maintaining ones position in the status quo — grooming that position, obsessively checking up on it to make sure everything is clean and normative, that one is still what everyone else wants them to be. Facebook is the opiate of the masses. That there are people, or demographics I suppose, who have shifted from what might be a compulsive engagement in something that is understandingly compelling as a need for a sexual outlet (as this comes fairly stock on most models) to exercising a similar compulsion for slavishly checking in on ones digital superego is reminiscent of the couple people who died of exhaustion while foregoing sleep and eating to play video games for days on end — however, games are more interesting than facebook.

  • Anon

    they both provide the same level of intellectual stimulating environment but one is more interactive then the other

  • Anon

    they both provide the same level of intellectual stimulating environment but one is more interactive then the other

  • wizard troll

    I for one like to buy stuff on the internet.

  • wizard troll

    I for one like to buy stuff on the internet.

21
More in Computers, Facebook, Internet, Porn, Sex, Social Media, Social Networking
Google Launches Latest Social Network: Google+

It seems when you get tired of one social networking site another appears. Google+ is the new answer for those of you who are tired of Facebook, or just enjoy...

Close