Eunju Lie reports on the new trend in beverages for Reuters:
Sales of “relaxation drinks” with names like Vacation in a Bottle, Dream Water and Just Chill, while small, are growing. “There is clear potential for further growth in the coming years,” said Cecilia Martinez, market analyst at UK-based beverage research group Zenith International.
Relaxation drinks help the body chill out by relieving muscle tension and reducing levels of cortisone, the main stress hormone, according to a report that Martinez wrote about the drinks earlier this year.
The drinks, which evolved in Japan as far back as 2005, contain no alcohol but some have melatonin, a hormone that can cause drowsiness. The biggest relaxation brands include Innovative Beverage Group’s Drank, Purple Stuff and Jones GABA.
Another called Slow Cow is up and coming…
[continues at Reuters]
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