Then again, what makes any Apple store “real” when the point is to use psychology to sell an intangible “brand”? And how can you tell a real Apple store from a fraudulent one? Paradoxically, real Apple stores never say “Apple store”. The Consumerist reports:
An American blogger living in the middle of China was amazed to stumble across a fake Apple store in her town. It was a complete counterfeit of a real Apple store, designed to look like the real thing. It had signage, and employees walking around in the iconic blue shirts with those lanyard nametags. It had the big long wooden tables with Apple products on them and the typical Apple store winding staircase. But certain details were off.
None of the employee nametags had their names on it. They just said “staff.” And Apple never writes “Apple Store” on their signs, they just put up their logo. A 10-minute walk revealed two more such stores.