China’s Fake Apple Stores

appstoreFascinatingly, in is now common in China to find counterfeit branches of the Apple store.

Then again, what makes any Apple store “real” when the point is to use psychology to sell an intangible “brand”? And how can you tell a real Apple store from a fraudulent one? Paradoxically, real Apple stores never say “Apple store”. The Consumerist reports:

An American blogger living in the middle of China was amazed to stumble across a fake Apple store in her town. It was a complete counterfeit of a real Apple store, designed to look like the real thing. It had signage, and employees walking around in the iconic blue shirts with those lanyard nametags. It had the big long wooden tables with Apple products on them and the typical Apple store winding staircase. But certain details were off.

None of the employee nametags had their names on it. They just said “staff.” And Apple never writes “Apple Store” on their signs, they just put up their logo. A 10-minute walk revealed two more such stores.

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  • Anon

    as this is something of a larger trend i’m guessing it is still cheaper to risk this happening then to built and operate a factory back home. while detrimental in the long term, stockholder meetings comes first

  • Anon

    as this is something of a larger trend i’m guessing it is still cheaper to risk this happening then to built and operate a factory back home. while detrimental in the long term, stockholder meetings comes first

  • wizard

    Introducing the newest innovation from apple the new “iCANT”. It’s so expensive and full of useless corporate limitations that iCANT buy one. 

  • wizard

    Introducing the newest innovation from apple the new “iCANT”. It’s so expensive and full of useless corporate limitations that iCANT buy one. 

  • Bb

    “But certain details were off.”   This is like something out of 2001: A Space Odyssey (The Novel). Where the beings that tried to recreate Dave’s environment in the hotel room had a hard time making it as realistic to him as possible.

  • Bb

    “But certain details were off.”   This is like something out of 2001: A Space Odyssey (The Novel). Where the beings that tried to recreate Dave’s environment in the hotel room had a hard time making it as realistic to him as possible.

  • Bb

    “But certain details were off.”   This is like something out of 2001: A Space Odyssey (The Novel). Where the beings that tried to recreate Dave’s environment in the hotel room had a hard time making it as realistic to him as possible.