Creativity is ‘Vomit, Poison and Agony’ to Most

RainbowFrom ScienceDaily:

Most people view creativity as an asset — until they come across a creative idea. That’s because creativity not only reveals new perspectives; it promotes a sense of uncertainty.

The next time your great idea at work elicits silence or eye rolls, you might just pity those co-workers. Fresh research indicates they don’t even know what a creative idea looks like and that creativity, hailed as a positive change agent, actually makes people squirm.

“How is it that people say they want creativity but in reality often reject it?” said Jack Goncalo, ILR School assistant professor of organizational behavior and co-author of research to be published in an upcoming issue of the journal Psychological Science. The paper reports on two 2010 experiments at the University of Pennsylvania involving more than 200 people.

The studies’ findings include:

  • Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
  • People dismiss creative ideas in favor of ideas that are purely practical — tried and true.
  • Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
  • Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.

Read more here.

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  • Jin The Ninja

    Consumerism and capitalism are both highly antithetical to ‘creativity’ and critical thinking.
     
    Rote learning creates the workers to drive the machine. creativity is apparently disruptive to groupthink.

    Makes sense. Object Lust makes for people who crave the material over the ideological. not people who value ideas.

    there is something to be said about the ‘tortured artist’ archetype.

    • gist

      I wonder what wassily kandinsky would think of all this?

    • Nuggett

      That is so fucking true.

    • http://www.facebook.com/profile.php?id=1821195415 Sebaztian Xometyng

      And…Communism isn’t groupthink?

      • Jin The Ninja

        who said anything about communism? and any society can demonstrate groupthink, but it is obvious that in capitalism subversion/creativity is stifled due to the pervasive nature of consumerism and capitalism’s unique ability to erase and erode both historical knowledge and cultural memory.

  • Anonymous

    Consumerism and capitalism are both highly antithetical to ‘creativity’ and critical thinking.
     
    Rote learning creates the workers to drive the machine. creativity is apparently disruptive to groupthink.

    Makes sense. Object Lust makes for people who crave the material over the ideological. not people who value ideas.

    there is something to be said about the ‘tortured artist’ archetype.

  • Sam

    More or less, people get emotionally attached to their opininos. They feel contradicted and spun ou from somebody else adding their own experiences to the plate. Creativity for me is a solo project.

    People need to drop ego, culture and learn to develop an open mind, period. It doesn’t mean believing or forcing anything, but accepting that the world and each human is different than you, and that each person has an array of Kodak memories and thought-about theories that couldn’t possibly be wrong while feeling almighty and grandiose. Ya post a comment, you get shit on. There’s always some prick in the shadows waiting to quote something.

    • JON

      Oh the system. I swear, every female on Facebook has taken a simular approach. This excess in communication could “slow time” I guess, but I miss the MSN days and random phone chats more than anything. The world felt more alive and people appeared more unknown.

  • Sam

    More or less, people get emotionally attached to their opininos. They feel contradicted and spun ou from somebody else adding their own experiences to the plate. Creativity for me is a solo project.

    People need to drop ego, culture and learn to develop an open mind, period. It doesn’t mean believing or forcing anything, but accepting that the world and each human is different than you, and that each person has an array of Kodak memories and thought-about theories that couldn’t possibly be wrong while feeling almighty and grandiose. Ya post a comment, you get shit on. There’s always some prick in the shadows waiting to quote something.

  • JON

    Oh the system. I swear, every female on Facebook has taken a simular approach. This excess in communication could “slow time” I guess, but I miss the MSN days and random phone chats more than anything. The world felt more alive and people appeared more unknown.

  • gist

    I wonder what wassily kandinsky would think of all this?

  • Hi Unveiling’s

    At the base of it all, is that each person themself is creative. Each individually creative. Each individually prideful. Two fundamental traits of human nature. 
    Society promotes the normalization of ideas, a standard of each and every idea. When one cannot meet the idea standard, they either side with the society driven norm as to relinquish the power of personal judgement of different ideas, and/or against what the opposing viewpoint’s view of an intelligent response is, which if they think what they learned in class is intelligent, will not be a very intelligent standard. (They may be willing to share their own personal ideas pending on their will to “put one’s neck out on the line” in a conversation) … And at the end of the day promotes standard driven Equality which will be the end of humanity in the long run. 1.Pride (In one’s own intelligence despite the quality of their idea; and unwillingness to support the absolute positive truth which is hidden when one blindly follows the standard of any idea) and 2.Equality (the drive for a “fair chance” amongst the masses in the concept of IDEAS as well as opportunities) cannot coexist together and split with vengeance. The latter being the more detrimental of the two, equality promotes the average; creativity promotes the excellent. Put simply: At the very base of human nature, pride without the ability to support the most absolute truth of any idea; which is now hidden in equality, will cap the potential of all ideas, beautiful ideas, ugly ideas. This concept of capping potential has as many positives as it does negatives. Two equally powerful forces going in the exact opposite direction. Equality killing creativity. Pride killing fairness. We are destined to fail. 

  • Hi Unveiling’s

    At the base of it all, is that each person themself is creative. Each individually creative. Each individually prideful. Two fundamental traits of human nature. 
    Society promotes the normalization of ideas, a standard of each and every idea. When one cannot meet the idea standard, they either side with the society driven norm as to relinquish the power of personal judgement of different ideas, and/or against what the opposing viewpoint’s view of an intelligent response is, which if they think what they learned in class is intelligent, will not be a very intelligent standard. (They may be willing to share their own personal ideas pending on their will to “put one’s neck out on the line” in a conversation) … And at the end of the day promotes standard driven Equality which will be the end of humanity in the long run. 1.Pride (In one’s own intelligence despite the quality of their idea; and unwillingness to support the absolute positive truth which is hidden when one blindly follows the standard of any idea) and 2.Equality (the drive for a “fair chance” amongst the masses in the concept of IDEAS as well as opportunities) cannot coexist together and split with vengeance. The latter being the more detrimental of the two, equality promotes the average; creativity promotes the excellent. Put simply: At the very base of human nature, pride without the ability to support the most absolute truth of any idea; which is now hidden in equality, will cap the potential of all ideas, beautiful ideas, ugly ideas. This concept of capping potential has as many positives as it does negatives. Two equally powerful forces going in the exact opposite direction. Equality killing creativity. Pride killing fairness. We are destined to fail. 

  • MrSta

    I guess it’s not surprising, but it isn’t always a bad thing. They seem to assume that creativity per se necessarily means improvement or is always good. It’s one of those modern fallacies, like when people say “We must do something!” which is then often acting upon as meaning “Let’s do anything!” This anything is then done without any serious thought as to whether it is desirable or necessary- the action is considered good simply because it is an action…or indeed it is considered good because others have seen you undertake an action so you can then always respond to criticism by saying “Well at least we did something.”

    “Creativity” seems to be treated in the same way, “We must create something…let’s be creative!” often turns into reality as “Let’s create anything!”  The created object is considered good because it is “creative”, it has been created. There’s no critical assessment as to whether what has been created possesses any merit. Again perhaps half the praise and merit is thought to be simply in the act of creation, simply to be seen to have created something by others so you can say “I have creative ideas.” Perhaps the creative ideas in the experiment were rubbish- things are not meritorious simply because they have been created, and indeed perhaps the test subjects thought this. Perhaps the vomit and agony word associations are due to this fear that every half-baked idea has to be ooh-ed and ahh-ed over because it is “creative”, regardless of merit. It’s like having to oooh and ahhh over other people’s children and coooing about how unique and great they are even if they are utterly mediocre.

    • 5by5

      Actually, I think what the article is communicating is not that creative ideas are rejected because they’re impractical, or under-analyzed for their usefulness, but rather, that a new idea is shot down simply because it IS new — before any rational analysis can even take place.

      The article is referring to people’s gut reaction to something new, rather than a thoughtful evaluation of a creative idea.

      • MrSta

        Yeah I picked up on that too, but without knowing what ideas were put forward in the experiment there’s no way of knowing why they were rejected. They only gave one example about the nanotech and running shoes to prevent blisters. I merely thought that the article carried a tone that implied that if an idea were creative and new that therefore it was necessarily good or an improvement- which I think is a false view of creativity. I agree with the view that to outright dismiss an idea simply because it is new is foolish, but on the basis of the article I’m not sure you can claim that this is what happened in the experiment.

  • Anonymous

    I guess it’s not surprising, but it isn’t always a bad thing. They seem to assume that creativity per se necessarily means improvement or is always good. It’s one of those modern fallacies, like when people say “We must do something!” which is then often acting upon as meaning “Let’s do anything!” This anything is then done without any serious thought as to whether it is desirable or necessary- the action is considered good simply because it is an action…or indeed it is considered good because others have seen you undertake an action so you can then always respond to criticism by saying “Well at least we did something.”

    “Creativity” seems to be treated in the same way, “We must create something…let’s be creative!” often turns into reality as “Let’s create anything!”  The created object is considered good because it is “creative”, it has been created. There’s no critical assessment as to whether what has been created possesses any merit. Again perhaps half the praise and merit is thought to be simply in the act of creation, simply to be seen to have created something by others so you can say “I have creative ideas.” Perhaps the creative ideas in the experiment were rubbish- things are not meritorious simply because they have been created, and indeed perhaps the test subjects thought this. Perhaps the vomit and agony word associations are due to this fear that every half-baked idea has to be ooh-ed and ahh-ed over because it is “creative”, regardless of merit. It’s like having to oooh and ahhh over other people’s children and coooing about how unique and great they are even if they are utterly mediocre.

  • ICE

    creativity = sex. 

  • ICE

    creativity = sex. 

  • do not disturb

    not all creative ideas are meant to become practical. but most should be tested for their potential. every different organism is  a creative idea

  • do not disturb

    not all creative ideas are meant to become practical. but most should be tested for their potential. every different organism is  a creative idea

  • 5by5

    Actually, I think what the article is communicating is not that creative ideas are rejected because they’re impractical, or under-analyzed for their usefulness, but rather, that a new idea is shot down simply because it IS new — before any rational analysis can even take place.

    The article is referring to people’s gut reaction to something new, rather than a thoughtful evaluation of a creative idea.

  • Anonymous

    Yeah I picked up on that too, but without knowing what ideas were put forward in the experiment there’s no way of knowing why they were rejected. They only gave one example about the nanotech and running shoes to prevent blisters. I merely thought that the article carried a tone that implied that if an idea were creative and new that therefore it was necessarily good or an improvement- which I think is a false view of creativity. I agree with the view that to outright dismiss an idea simply because it is new is foolish, but on the basis of the article I’m not sure you can claim that this is what happened in the experiment.

  • Nuggett

    That is so fucking true.

  • Nuggett

    That is so fucking true.

  • Anonymous

    The core cultural problem is that our generation, at least here in north America, are fcuking cowardly imbeciles.  Everybody wants a sure thing.

    Which of course is a downward spiral into mediocrity, as dependence upon “a sure thing” demands constant paring down to the crudest level of understanding, to the point of dysfunctional grotesquery.  Hence the phony “Obama-Bachmann” dichotomy.

    At what point exactly did we jetison our ambition?

  • Liam_McGonagle

    The core cultural problem is that our generation, at least here in north America, are fcuking cowardly imbeciles.  Everybody wants a sure thing.

    Which of course is a downward spiral into mediocrity, as dependence upon “a sure thing” demands constant paring down to the crudest level of understanding, to the point of dysfunctional grotesquery.  Hence the phony “Obama-Bachmann” dichotomy.

    At what point exactly did we jetison our ambition?

  • http://pulse.yahoo.com/_JR6QMHI5D3L6Z4JJBSAKO4KJBE brock

    I think this article make a mistake equating creativity with change. I think aversion to change is a common reaction for a lot of people and change can be brought about by creativity, but I don’t really think the two are that tightly coupled. Creativity is key to problem solving and I think when it has perceived utility it’s welcomed by most people. When people don’t see the problem and perceive creativity resulting in change for the sake of change, then they get apprehensive–and sometimes rightly so.

  • http://pulse.yahoo.com/_JR6QMHI5D3L6Z4JJBSAKO4KJBE brock

    I think this article makes a mistake of equating creativity with change. I think aversion to change is a common reaction for a lot of people and change can be brought about by creativity, but I don’t really think the two are that tightly coupled. Creativity is key to problem solving and I think when it has perceived utility it’s welcomed by most people. When people don’t see the problem and perceive creativity resulting in change for the sake of change, then they get apprehensive–and sometimes rightly so.

  • http://voxmagi-necessarywords.blogspot.com/ VoxMagi

    Tell me about it! I got a pal in the charitable funding racket…grant writing for groups that want foundation dollars to come their way. Every board member or leader gets the same warning from him…”Times are tougher, you need to broaden your mind a little and reach for revenue from newer sources with newer and more thorough techniques…with an emphasis on showing how effectively you can use the money. Longer. more in depth proposals will be taken more seriously than the two page outlines that were sufficient in the 90’s.”

    And every time they shut his ass down and insist that when they want a ‘creative, out-of-the-box thinker, innovator…what they mean is a guy who does things the old way but is more successful at it than the last guy (who, not surprisingly, was dismissed because he couldn’t generate revenue using the old techniques.)

    The dissonance between peoples use of the word ‘creative’ or ‘innovative’ and the reality of their discomfort with and avoidance of any form of change…is terrifying, disgusting and exhausting.

  • http://voxmagi-necessarywords.blogspot.com/ VoxMagi

    Tell me about it! I got a pal in the charitable funding racket…grant writing for groups that want foundation dollars to come their way. Every board member or leader gets the same warning from him…”Times are tougher, you need to broaden your mind a little and reach for revenue from newer sources with newer and more thorough techniques…with an emphasis on showing how effectively you can use the money. Longer. more in depth proposals will be taken more seriously than the two page outlines that were sufficient in the 90’s.”

    And every time they shut his ass down and insist that when they want a ‘creative, out-of-the-box thinker, innovator…what they mean is a guy who does things the old way but is more successful at it than the last guy (who, not surprisingly, was dismissed because he couldn’t generate revenue using the old techniques.)

    The dissonance between peoples use of the word ‘creative’ or ‘innovative’ and the reality of their discomfort with and avoidance of any form of change…is terrifying, disgusting and exhausting.

    • dan sintic

      I wonder how many people is this “non-creative group think” have ever tried LSD or mushrooms……All the creative reactive minds I keep reading about (Crick,Jobs) have done it. Mmmmm….

  • Anonymous

     It is very harmful effect environment to the Human  kinds.
    http://wayfairpromocode1.wordpress.com/2011/09/14/the-latest-trend-of-modern-furniture/

  • Anonymous

    Its very awesome and heaven weather.Basically it is very natural element.
    http://forum.planete-eau.org/profile.php?section=personal&id=191397

  • dan sintic

    I wonder how many people is this “non-creative group think” have ever tried LSD or mushrooms……All the creative reactive minds I keep reading about (Crick,Jobs) have done it. Mmmmm….

  • Anonymous

    I think that its very awesome and Gorgeous Rays.It is very Negatively effect in the Cloud.
    http://www.forevercore.com/member.php?180699-Rejoila

  • Anonymous

    Its very Creativity scene in the cloud.In this cloud there are many Ultra Violent rays shown.
    http://beecodes.com/wayfair-com-coupon-code-wayfair-promo-code-wayfair-coupons.html

  • Anonymous

    Its very creativity and Poison in the  Ultra violent Rays.
    http://overstockcoupon.posterous.com/womens-sportswear-everything-you-need-to-know

  • Anonymous

    In sometimes we have more Creativity for getting the Knowledge of any type of rays.
    http://forum.carsimugla.com/member.php?10666-Quasra

  • http://www.facebook.com/profile.php?id=1821195415 Sebaztian Xometyng

    And…Communism isn’t groupthink?

  • Anonymous

    who said anything about communism? and any society can demonstrate groupthink, but it is obvious that in capitalism subversion/creativity is stifled due to the pervasive nature of consumerism and capitalism’s unique ability to erase and erode both historical knowledge and cultural memory.

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