Plus-Sized Model Calls BS On American Apparel: Creates Portfolio To Mock Them

American Apparel

Photo courtesy of American Apparel

It’s taken over twenty years, but American Apparel has finally finally begun offering clothes in size XL. Up until just recently, anything over a “Large” was just plain “not our demographic,” according to American Apparel reps.  It may seem strange that the popular clothing outlet has never provided anything over a size 11, but who here is truly surprised to hear that Don “I’m A Sleazeball And I’m Okay With That” Charney’s company caters exclusively to slender women?

New sizes apparently mean new models to display them, so American Apparel has started a plus-sized model search/contest looking for “booty-ful” women to fill out the new XLs. Women submit photos to American Apparel’s website, where they are then numerically ranked by readers based on their perceived attractiveness.

Anyone who has ever been to a model search can tell you that, despite the abundance of beautiful people, it’s a horribly ugly affair. Hundreds of women dying to be the next Kathy Ireland (remember her?) line up while bored and disinterested judges pour over their features and pick out whatever minute flaws they can find.  Out of hundreds, fewer than ten will get a callback. Sometimes no one does. Dreams are shattered, hearts are broken and sexual favors are offered.

Not surprisingly, the feminist website Jezebel has taken issue with the plus sized model contest. It’s not difficult to see why; while claiming that women of all shapes and sizes are beautiful, the contest literature nevertheless takes every opportunity to remind everyone that the contestants are, in a word, fat. Cutesy puns abound. One reader, though, has decided to play along so that she may subtly (or not so subtly) mock the whole contest. Nancy Upton explains in an email to Jezebel:

I immediately thought, based on the way it was written, “Wow, they really have zero respect for plus-sized women. They’re going to line them up like cattle and make puns about them until they’re blue in the face.” And then, as corny as it sounds, it just occurred to me that based on their “Hey, come on, fatties, we want you to play, too” tone, wouldn’t it be kind of brilliant to respond in a, “Thanks for letting me play, just let me try put down the pizza, first” similar mocking tone. From there, I realized I knew a great photographer, I had a free couple of hours on Sunday and a little extra money in my pocket to drop on some ranch dressing and a chicken

With this in mind, Upton “had her friend, Shannon Skloss, take pictures of her — bathing in ranch dressing, pouring chocolate sauce directly into her mouth, gorging on chicken.”

As the article points out, Nancy Upton doesn’t really look “fat”.  She looks fairly average for an American woman.  I realize that compared with the rest of the world that’s actually quite a bit heavier than average, but nevertheless let’s hope her pictures, some of which can be found on the Jezebel article, take her to the top.

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  • Hadrian999

    actually the no plus sizes thing is genius bit of marketing as long as their production capacity doesnt over produce what slim women are willing to buy from them

  • Hadrian999

    actually the no plus sizes thing is genius bit of marketing as long as their production capacity doesnt over produce what slim women are willing to buy from them

  • Hadrian999

    actually the no plus sizes thing is genius bit of marketing as long as their production capacity doesnt over produce what slim women are willing to buy from them

    • Anarchy Pony

      Genius and marketing in the same sentence, that is funny.

      • Hadrian999

        marketing works, it separates people from their money without the need of weapons or sweat. you can demean the practitioners of it but in the end it works because it works with human nature, look at apple, the entire I empire is built on marketing, the devices are junk that breakdown constantly  and do less than their competitors but marketing turned them into a gold mine.  with the right marketing not only could you sell ice to an Eskimo but that Eskimo would come to you and demand that you sell it to him

        • Anarchy Pony

          It only works on people that haven’t been educated to look for it. 

          • Hadrian999

            which is the vast majority, you can even market to the educated ones  by adjusting your approach to stroke their vanity

          • Anarchy Pony

            Well you’ve convinced me, I’m gonna go give my handgun a blowjob. Buh Bye folks.

          • http://hormeticminds.blogspot.com/ Chaorder Gradient

            I hear the gun really likes it when you push “all its buttons” too if you know what i mean

          • Tuna Ghost

            Careful, guy.  There is no one easier to fool than the person who thinks they cannot be fooled.  Take it from a former salesman: the hardest person to sell to, bar none, is the stupid customers, the ones that are the least well-informed.  The smart ones are easy.  If you want to get a salesman off your back without resorting to shouting, just suddenly become the dumbest person alive.  You can watch the gears in their heads start grinding, its great fun.

          • http://hormeticminds.blogspot.com/ Chaorder Gradient

            theres being well informed about what you’re trying to sell, and its easy to point out selling points… but if they are well informed about your selling tactics, the story is different

        • http://hormeticminds.blogspot.com/ Chaorder Gradient

          Marketing only works so well in a moronic populace.

          Oh wait……..

          Its really not difficult to point out exactly what each advertisement is trying to do, but in doing so you have to know how to dissect a human as well as they do… I guess maybe it is so hard for most people…

  • Wanooski

    Genius and marketing in the same sentence, that is funny.

  • Hadrian999

    marketing works, it separates people from their money without the need of weapons or sweat. you can demean the practitioners of it names but in the end it works because it works with human nature, look at apple, the entire I empire is built on marketing, the devices are junk that breakdown constantly  and do less than their competitors but marketing turned them into a gold mine.  with the right marketing not only could you sell ice to an Eskimo but that Eskimo would come to you and demand that you sell it to him

  • Wanooski

    It only works on people that haven’t been educated to look for it. 

  • Hadrian999

    which is the vast majority, you can even market to the educated ones  by adjusting your approach to stroke their vanity

  • Wanooski

    Well you’ve convinced me, I’m gonna go give my handgun a blowjob. Buh Bye folks.

  • http://about.me/Doktor_Wilhelm Doktor Wilhelm

    That photoshoot just looks like the usual food/messy porn set that plus size alt models always have, so it just seems like a cliché to me; instead of any sort of protest against the treatment of the average woman.

  • http://twitter.com/Doktor_Wilhelm Doktor Wilhelm

    That photoshoot just looks like the usual food/messy porn set that plus size alt models always have, so it just seems like a cliché to me; instead of any sort of protest against the treatment of the average woman.

  • Tuna Ghost

    UPDATE

    Apparently, Ms. Upton has won the contest with her parody photos.  

    http://www.deathandtaxesmag.com/140417/american-apparels-plus-size-model-competition-won-by-parody-entry/

    Someone tell me what this means, I’m too tired to think about it just now

    • Hadrian999

      either coopting rebellion or a crafted “edgy” campaign from the start

  • Tuna Ghost

    UPDATE

    Apparently, Ms. Upton has won the contest with her parody photos.  

    http://www.deathandtaxesmag.com/140417/american-apparels-plus-size-model-competition-won-by-parody-entry/

    Someone tell me what this means, I’m too tired to think about it just now

  • Tuna Ghost

    Careful, guy.  There is no one easier to fool than the person who thinks they cannot be fooled.  Take it from a former salesman: the hardest person to sell to, bar none, is the stupid customers, the ones that are the least well-informed.  The smart ones are easy.  If you want to get a salesman off your back without resorting to shouting, just suddenly become the dumbest person alive.  You can watch the gears in their heads start grinding, its great fun.

  • http://hormeticminds.blogspot.com/ Chaorder Gradient

    Marketing only works so well in a moronic populace.

    Oh wait……..

    Its really not difficult to point out exactly what each advertisement is trying to do, but in doing so you have to know how to dissect a human as well as they do… I guess maybe it is so hard for most people…

  • http://hormeticminds.blogspot.com/ Chaorder Gradient

    I hear the gun really likes it when you push “all its buttons” too if you know what i mean

  • http://hormeticminds.blogspot.com/ Chaorder Gradient

    theres being well informed about what you’re trying to sell, and its easy to point out selling points… but if they are well informed about your selling tactics, the story is different

  • Hadrian999

    either coopting rebellion or a crafted “edgy” campaign from the start

  • Hadrian999

    either coopting rebellion or a crafted “edgy” campaign from the start

  • Hadrian999

    either coopting rebellion or a crafted “edgy” campaign from the start

  • Hadrian999

    either coopting rebellion or a crafted “edgy” campaign from the start

  • Hadrian999

    either coopting rebellion or a crafted “edgy” campaign from the start

  • justagirl

    oh fuck them.  and they clothes is ugly, too.

  • justagirl

    oh fuck them.  and they clothes is ugly, too.

  • Bob

    What’s wrong with a store “catering exclusively to slender women”? Honestly. You don’t hear slender women complaining about stores like Lane Bryant not having their sizes.

  • Bob

    What’s wrong with a store “catering exclusively to slender women”? Honestly. You don’t hear slender women complaining about stores like Lane Bryant not having their sizes.

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