The League of American Bicyclists highlights a fascinatingly awful, recent (now aborted) ad campaign from General Motors, commanding college students, “Reality sucks. Stop pedaling…start driving”. Yes — tune out the world, stop exercising, go into debt buying a $20,000 pickup truck:
If you are a student looking to add tens of thousands of dollars of long term debt, care little about the environment, and want pay through the nose for insurance, gas, and parking…GM has got a perfect deal for you. Bonus: it’ll make you fat and unhealthy! All you have to do is give up that dorky bicycle that’s easy to use, practically free, gets you some exercise and is actually fun to ride.
In case you were wondering, GM has a fine-sounding corporate responsibility statement: “As a responsible corporate citizen, General Motors is dedicated to protecting human health, natural resources and the global environment.”