Malls Track Shoppers’ Cell Phones on Black Friday

Black Friday Hot DealAnnayln Censky reports for CNN:

Attention holiday shoppers: your cell phone may be tracked this year.

Starting on Black Friday and running through New Year’s Day, two U.S. malls — Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va. — will track guests’ movements by monitoring the signals from their cell phones.

While the data that’s collected is anonymous, it can follow shoppers’ paths from store to store.

The goal is for stores to answer questions like: How many Nordstrom shoppers also stop at Starbucks? How long do most customers linger in Victoria’s Secret? Are there unpopular spots in the mall that aren’t being visited?

While U.S. malls have long tracked how crowds move throughout their stores, this is the first time they’ve used cell phones.

Read more here.

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  • blah

    Who cares they’re sheep.

  • blah

    Who cares they’re sheep.

  • http://voxmagi-necessarywords.blogspot.com/ VoxMagi

    Law enforcement/Govt Tech=Corporate Tech. I doesn’t surprise me that this technique has moved into the private sector without any serious debate or challenges. The businesses that profit from the ability to exploit spytech are also the people that make our politicians rich beyond the wildest dreams of most folks…and the reward for all that cash is to abuse our privacy as they please. Best answer…learn the necessary skills to make a standard phone non-traceable via alteration or insulation…or stop carrying the thing everywhere. A system that is wildly inefficient will fall out of use…or if its so popular a concept that it continues anyway…such over enthusiasm opens new vistas for counter-exploitation.

  • http://voxmagi-necessarywords.blogspot.com/ VoxMagi

    Law enforcement/Govt Tech=Corporate Tech. I doesn’t surprise me that this technique has moved into the private sector without any serious debate or challenges. The businesses that profit from the ability to exploit spytech are also the people that make our politicians rich beyond the wildest dreams of most folks…and the reward for all that cash is to abuse our privacy as they please. Best answer…learn the necessary skills to make a standard phone non-traceable via alteration or insulation…or stop carrying the thing everywhere. A system that is wildly inefficient will fall out of use…or if its so popular a concept that it continues anyway…such over enthusiasm opens new vistas for counter-exploitation.

  • Heath

    my cellphone is so old I think its a pager…

    I never really understood why people need cellphones with them at all times. Apparently everyone these days is “on call”. To me it’s a digital pacifier.

    I have one major reason you shouldn’t take it with you to public places. We don’t want to hear your phone calls, your uninteresting conversation while we stand in line at a bank or in a store. Do us all a favor shut the frickin thing off turn it in for a map and book. Remember books, and maps? Learn your surroundings instead of blindly following the digital version of the pied piper.

  • Heath

    my cellphone is so old I think its a pager…

    I never really understood why people need cellphones with them at all times. Apparently everyone these days is “on call”. To me it’s a digital pacifier.

    I have one major reason you shouldn’t take it with you to public places. We don’t want to hear your phone calls, your uninteresting conversation while we stand in line at a bank or in a store. Do us all a favor shut the frickin thing off turn it in for a map and book. Remember books, and maps? Learn your surroundings instead of blindly following the digital version of the pied piper.

  • Anarchy Pony

    It’s like the intersection of Brave New World and 1984. Abandon all hope yee who enter here. And by here I mean the whole world. Your parents did not really do you a solid when they conceived you.

  • Anarchy Pony

    It’s like the intersection of Brave New World and 1984. Abandon all hope yee who enter here. And by here I mean the whole world. Your parents did not really do you a solid when they conceived you.

  • http://www.planet-numbers.co.uk/0845-numbers/ Ackley

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