Paul B. Farrell remixes Republican spinmeister Frank Luntz’s ten techniques for talking about Occupy, for MarketWatch:
Forget politics. The 99%, the Occupy Wall Street movement, is not about politics. But politicians don’t get it yet. The Dems sure don’t. And while Bill O’Reilly says the movement is already dead, insider Frank Luntz thinks OWS is not only very alive, but getting dangerously bigger. In fact, he’s very “scared” for his clients.
Warning: Will somebody please tell Luntz Occupy Wall Street is not about politics? This is class warfare, a revolution about economic inequality, not about political parties, political policies and political solutions … and it’s not going away any time soon.
Luntz is a conservative pollster so he’s making it all about politics. But he’s missing the point, and misleading his clients. Luntz is author of some great books like “Words That Matter” and “What Americans Really Want…Really.” And in my opinion, he’s one of the America’s best behavioral economists.
But his pitch at last week’s Republican Governors Association meeting in Florida suggests he not only doesn’t understand the 99%, he’s misleading 29 state governors with Words That Will Backfire when the occupiers in the encampments see through Luntz’s attempted manipulations.
Fortunately, Yahoo News columnist Chris Moody attended this week’s governors meeting and kept some fabulous notes: During Luntz’s talk last week, one question kept coming up: “How can Republicans do a better job of talking about OWS movement?” Luntz solution: 10 new slogans that may do more harm than help for his clients…
[continues at MarketWatch]