Chrysler Super Bowl Ad Photoshops Out Pro-Union Wisconsin Rally Signs

r-CHRYSLER-AD-SIGN-large570Chrysler’s America’s second half clip was the centerpiece of Super Bowl advertising on Sunday. Clint Eastwood praises the resilience of the Detroit auto companies and tells us that Americans are hanging tough, not backing down, and hitting the streets to stand up and shape the future. The ad features footage of this past year’s actual events in Wisconsin, but look closely, and you’ll see that the meaning has been altered — signs have been scrubbed, the real messages replaced with alarm clock graphics and the generic phrase “Think of Our Children”. Via Huffington Post:

The highly-praised spot, which features Oscar-winner Clint Eastwood narrating over a collage of images that includes broken towns and factory workers, includes a short clip from videographer Matthew Wisniewski’s montage of the protests over a budget repair bill in Madison, Wisconsin last February. The original clip that Chrysler used from Wisniewski’s video features protestors marching in front of the capitol building, holding signs made by Madison Teachers Inc. union.

As first pointed out by The Nation, the footage in the Chrysler ad (found at :50) has been scrubbed of the pro-union messages on the signs. On one, “Care About Educators Like They Care for Your Child” has been replaced by a picture of an alarm clock.

4 Comments on "Chrysler Super Bowl Ad Photoshops Out Pro-Union Wisconsin Rally Signs"

  1. Liam_McGonagle | Feb 7, 2012 at 12:32 pm |


    Could have been worse.  They could have dropped in a CGI Nancy Reagan emptying a chamber pot from one of the upstairs windows over a homeless orphan.

    But seriously, thanks for the lack of surprises, Madison Avenue.  Your mediocrity is what keeps us coming back for more.

  2. marklar_primus | Feb 7, 2012 at 2:13 pm |

    Fortunately the number of publicly traded corporations that support unions is 100%

    Unfortunately the unions they support are investor’s unions where management and large teams of over-priced lawers represent their collective bargaining interests against individual workers who are not even offered the choice to join a union in most cases.

  3. They didn’t Photoshop this.  That would require going in frame by frame. They probably used a different program.

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