From 2010, Nichi Hodgson writing for the Guardian:
From reclaiming the F word to objecting to objectification – there’s a new feminist army determined to finally flatten the patriarchy. But here’s the really radical news: patriarchy is dead. It’s dead simplistic, dead inaccurate, and no longer a useful way of framing gender inequality in the UK. Forget about castrating patriarchy – it’s time to corral kyriarchy, the system identified by Harvard theologian Elisabeth Schussler Fiorenza, which explains how ethnicity, class, economics and education, as well as gender, intersect to oppress us all, men as well as women.
So, kyriarchy: the substitution of one elitist, etymological hair-splitting term for another, I hear my newly estranged sisters cry – just what feminism needs. But this is a neologism with a difference. Where patriarchy – literally, rule of the father – explains only how traditional male authority dictates to, and subjugates women, kyriarchy (from the Greek: kyrios – lord/master; archion – dominion/rule) relates how each of us, whatever our gender, is a bundle of privileges we can all too readily abuse by invoking the “master power”, whether that’s as a black female barrister, a mixed-race trans male teacher, or a white immigrant male labourer. At the same time, the term’s connotations of elite authority perfectly tap into the legacy of oppression that western feminists, from Mary Wollstonecraft to Germaine Greer, have dedicatedly derided.
Scoff at my linguistic parsing, but terminology matters. Just as contemporary feminism is so keen to detox the term “feminist”, so “patriarchy” carries a whole truckload of outdated assumptions about male-perpetuated oppression that blinker us all. Take porn for example. Patriarchy just isn’t useful when we want to talk about how its proliferation is negatively impacting on men and women alike. Kyriarchy, by contrast, accounts for the increasing numbers of men who are suffering from sexual performance anxiety or emotional disconnection with women, which can be related to x-rated overconsumption, and how female performers, who can make good money out of being the object of both male and female desire and envy, can argue they are somewhat empowered by doing so. This isn’t to claim porn stars as emancipated feminist role models; it’s just to recognise that sexual allure and money, rightly or wrongly, accord power that oppresses too…
Read more here.