Are You Spreading Enough Awareness?

In response to the KONY 2012 saga, the Awareness 2012 Campaign has been unrolled. No doubt in collaboration with marketing campaigns organized by leading corporations, through social media, it aims to make young people more aware:

7 Comments on "Are You Spreading Enough Awareness?"

  1. Hey, look, kids! Now you can SPREAD AWARENESS using this groovy new tool, Facebook!

    “Tell the world what they should know! Tell them what they should do! It’s keen!

    And while you’re at it, we need a complete list of all the people you’ve ever met (who also participate in this bullshit), every photo and video you’ve ever shot, a complete personal profile detailing your political, religious, and philosophical thoughts / beliefs, the songs and movies and television shows you like, your family status, your birthday…

    …oh, and by new government regulations, and in order to confirm your identity (“to avoid impersonation”), in order to keep your Facebook account you must provide your home address and Social Security number.

    But don’t worry—of course your privacy is our prime concern. Otherwise why would we want to know everything about you?

  2. DeepCough | Mar 14, 2012 at 12:09 pm |

    You wanna blame somebody? Blame Reddit!

  3. Simiantongue | Mar 14, 2012 at 2:34 pm |

    I see what they were going for there comedically “We are aware that there is a penchant to use social media to increase awareness about ‘whatever’. We’re so above all that, you’re all lame”  Cynicism can be funny, they didn’t quite get it there IMO.

    Showing acute awareness of others awareness by making a two minute parody of awareness is fail. Maybe good for a chuckle if it were just some short offhand cynical or sarcastic observation while you cue the song ‘You’re standing on my neck’, while you make it.

    It’s better to not pay attention and just be outraged all the time.

  4. … kind of flippant. Too bad there’s no movement to organize awareness beyond single issues or individually. I mean, other than religion.

  5. I love Disinfo, but this is sending the wrong message – to write of awareness as something trendy and pointless. It is so easy to get people to write off something with the potential to change the world by making fun of it. In this situation, by making people who care about something like child slavery in Africa (possibly understanding it for the first time in their lives) feel like the butt of a joke.
    I noticed when the Kony video was first uploaded, people felt inspired. Then, the jokes about it spread like wildfire until that’s all anyone knew of it. There are more important things to make fun of than Awareness. Awareness is what inspired the Occupy Wall Street movement…. and it was helped greatly by the use of social media. If anything, social media is the most effective tool of the average citizen to get a message across (I think that most of us here know that we can’t rely on television for that). Have we forgotten already? Look at the fear it’s inspired in our government… SOPA, PIPA, ACTA. If anything, making fun of awareness is the joke, and the 1% are all laughing.

  6. Kiwisweet | Mar 15, 2012 at 8:21 pm |

     Yes, let’s maintain unawareness. I mean, the world is already hopeless, right?

  7. As someone who does direct service work, “awarness raising” organizations fill me with seething anger.

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