Via Common Dreams:
Environmentalists and child advocates are raising warning flags this week over the consumer-driven, corporate-sponsored ad campaigns and product tie-ins surrounding the movie version of Dr. Seuss’ ‘The Lorax’. One of the most beloved children’s book authors of all time, Dr. Seuss published his environmental parable in 1971.
Generations of children have been moved by its powerful tale of how rampant greed and consumerism destroyed the forest of Truffula Trees and the Brown Bar-ba-loots, Swomee-Swans, and Humming-Fish that depended on them. But now, according to the Campaign for a Commercial-Free Childhood (CCFC), the book’s powerful message is in danger of being crushed by a real-life landslide of corporate greed after Dr. Seuss Enterprises, Random House, and Universal Pictures produced the film and sold licenses for the various product agreements.
In a statement accouncing their new campaign to ‘Save the Lorax!‘ the CCFC writes:
For more than forty years, Dr. Seuss’s classic book, The Lorax, has been a clarion call for reducing consumption and promoting conservation. But this Friday, Universal Pictures’ The Lorax arrives in theaters with dozens of corporate partners promoting everything from SUVs to Pottery Barn to Pancakes.
For the campaign, the CCFC is urging anyone who cares about The Lorax’s original message to enjoy the story but pledge to shun the movie’s commercial tie-ins, including…
Read more here.