Via an interview with Pixel Union, head of Tumblr’s mobile division Buzz Andersen on the problem of being forced to be your real identity online — isn’t the internet supposed to free us from that?
One of the things that fascinates me is the way a lot of young people seem to use Tumblr, which is basically as a positive, aspirational alternative to the social networking institution they’re accustomed to: Facebook.
Rather than forcing them to represent themselves as they are, which I think is Facebook’s major goal, Tumblr allows them to represent the romantic self (or selves) they wish to be. I think this is a big part of the intense emotional attachment a lot of people seem to have to Tumblr.
Facebook is currently #1 in terms of time spent online, but Tumblr recently became #2. I think this is because they both appeal to intense human desires, but I would argue that off the two Tumblr appeals to the more positive …
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