Food critic and blogger extraordinaire Mark Bittman makes the point that a Constitution protecting corporations’ right to inundate children with junk food is wack (especially because the obesity and other health problems it leads to will require health care, which the Constitution may or may not allow the government to provide), in the New York Times:
The First Amendment to the Constitution, which tops our Bill of Rights, guarantees — theoretically, at least — things we all care about. So much is here: freedom of religion, of the press, of speech, the right to assemble and more. Yet it’s stealthily and incredibly being invoked to safeguard the nearly unimpeded “right” of a handful of powerful corporations to market junk food to children.
It’s been reported that kids see an average of 5,500 food ads on television every year (sounds low, when you think about it), nearly all peddling junk. (They may also see Apple commercials, but not of the fruit kind.) Worse are the online “advergames” that distract kids with entertainment while immersing them in a product-driven environment. (For example: create your own Froot Loops adventure!)
And beyond worse: collecting private data, presumably in order to target children with personalized junk food promotions, as in this Capri Sun advergame, which asks for permission to use your webcam to film you — without first verifying your age…
[continues in the New York Times]