Voters Favor Deep-Voiced Politicians

Barry White would have been the ultimate politician

Barry White (1944–2003) would have been the ultimate politician.

Via ScienceDaily:

Candidates with lower-pitched voices may get more votes in the 2012 election. A new study by biologists and a political scientist shows that both men and women prefer political candidates with deeper voices. The results also suggest that biology — not just partisanship or ideology — can shape voters’ choices.”We often make snap judgments about candidates without full knowledge of their policies or positions. These findings might help explain why,” said Duke University biologist Rindy Anderson.

“It’s clear that our voices carry more information than the words we speak. Knowing this can help us understand the factors that influence our social interactions and possibly why there are fewer women elected to high-level political positions,” she said.

To test voters’ preference on voice pitch, Anderson, Duke biologist Susan Peters and University of Miami political scientist Casey Klofstad recorded men and women saying, “I urge you to vote for me this November.” The scientists then edited each recording to create a higher- and lower-pitched version of the original …

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1 Comment on "Voters Favor Deep-Voiced Politicians"

  1. Scientific assumption: editing the pitch of speakers has no effect nor detectability by a human, and is as effective as simply using a lower/higher voiced person.

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