Heineken Beer Wants Your Fingerprint

heinekenMore strangeness from this past weekend’s Coachella Festival — within its big green tent, beer-maker Heineken was busy collecting a database of the fingerprints of cold-beer-loving attendees. Marketing reflecting the realities of our era? Via Complex:

Grab up to two cases of green cans and take them to the Heineken Cold Storage Room, where you’ll give your name and have your fingerprint scanned. The Heineken folks tag and store your brew, letting you go catch the next hot set while your beer is chilled to a perfect 34 degrees (this only takes 30 minutes). When you’re ready, pick up your beer—and a rebate for $25 off the purchase of your Coachella ticket.

13 Comments on "Heineken Beer Wants Your Fingerprint"

  1. Vstarman21 | Apr 17, 2012 at 1:21 pm |

    Heineken beer sucks…

    • Irving Greenfield | Apr 18, 2012 at 7:48 am |

      I agree, but years ago, it used to be pretty good. A change in ingredients over the years i suspect, the same with American beer.
      I like Stella Artois myself.

  2. Investinourftre | Apr 17, 2012 at 1:45 pm |

    Perfectly chilled and still sucks.

  3.  http://www.youtube.com/watch?v=UbxGgCY9PKw

  4. zobop republic | Apr 17, 2012 at 2:07 pm |

    This is a slick way to get finger prints of people; when they’re drunk!

  5. It’s Dutch beer. It’s drank at room temperature.

    • Vstarman21 | Apr 17, 2012 at 4:07 pm |

      I can’t imagine how skunky it would be at room temp.  The problem is the green bottle.  They don’t filter the light out as good as a brown bottle.

    • The Brits drink beer at room temperature :/ Doesn’t matter anyway because nobody in the Netherlands drinks that shitty canal water.

    • Beaheyfinch | Apr 17, 2012 at 7:07 pm |

       No; it should be drank cold (5′ C)
      only one beer worst…. bud light !

  6. Deral Fenderson | Apr 17, 2012 at 4:26 pm |

    Fuck Heineken… PABST BLUE RIBBON!

  7. What do they need my fingerprint for? They have fucking James Bond hyping their product now. Fer fuck’s sake, that oughtta be be enough for them.

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