Heineken Beer Wants Your Fingerprint

heinekenMore strangeness from this past weekend’s Coachella Festival — within its big green tent, beer-maker Heineken was busy collecting a database of the fingerprints of cold-beer-loving attendees. Marketing reflecting the realities of our era? Via Complex:

Grab up to two cases of green cans and take them to the Heineken Cold Storage Room, where you’ll give your name and have your fingerprint scanned. The Heineken folks tag and store your brew, letting you go catch the next hot set while your beer is chilled to a perfect 34 degrees (this only takes 30 minutes). When you’re ready, pick up your beer—and a rebate for $25 off the purchase of your Coachella ticket.

  • Vstarman21

    Heineken beer sucks…

    • Irving Greenfield

      I agree, but years ago, it used to be pretty good. A change in ingredients over the years i suspect, the same with American beer.
      I like Stella Artois myself.

  • Investinourftre

    Perfectly chilled and still sucks.

  • saint_al


  • zobop republic

    This is a slick way to get finger prints of people; when they’re drunk!

  • Redacted

    It’s Dutch beer. It’s drank at room temperature.

    • Vstarman21

      I can’t imagine how skunky it would be at room temp.  The problem is the green bottle.  They don’t filter the light out as good as a brown bottle.

    • Mr Me

      The Brits drink beer at room temperature :/ Doesn’t matter anyway because nobody in the Netherlands drinks that shitty canal water.

      • Bruteloop

        We drink beer ( as in ale) at room temperature. We drink lager chilled.

    • Beaheyfinch

       No; it should be drank cold (5′ C)
      only one beer worst…. bud light !

  • Deral Fenderson

    Fuck Heineken… PABST BLUE RIBBON!

    • Irving Greenfield

      American Swill.

  • Guest

    What do they need my fingerprint for? They have fucking James Bond hyping their product now. Fer fuck’s sake, that oughtta be be enough for them.