Ikea Is Building Its Own City

ikeaIf you’ve ever lingered in a display at an Ikea store, wishing you could remain there forever, now is your lucky day. The Globe and Mail reports:

The Swedes now want to place you and 6,000 neighbours into a neglected corner of your city, design an entire urban world around you, and Ikea-ize your lives. Ikea’s city-building ambition is in a triangle of post-industrial wasteland in the far reaches of East London. Their vision is to turn this grey netherworld into a tightly packed neighbourhood they’ll call Strand East.

This will be an all-rental private neighbourhood, run and overseen by a private company. And here is where living in an Ikea neighbourhood might come to resemble a long day in an Ikea store: The company wants you to be in a neat, clean, pleasant environment. And it very much wants you to have fun. Those things that normally just happen in life will be carefully managed from above.

19 Comments on "Ikea Is Building Its Own City"

  1. Ikea’s archology. Like in those ol’rpg games like Cyberpunk 2020 os Shadowrun. Who knew that all those authors are visionaries of a crappy future?

  2. rus Archer | Apr 11, 2012 at 1:13 pm |

    sounds like a job for fightclub

  3. Calypso_1 | Apr 11, 2012 at 1:19 pm |

    I always thought Walmart would be the first retailer to build their own city.

  4. Hedzombie | Apr 11, 2012 at 1:24 pm |

    Google will be next.

  5. visi circle | Apr 11, 2012 at 2:02 pm |

    Interesting… Where you going with this, Ikea boy?

  6. Liam_McGonagle | Apr 11, 2012 at 2:36 pm |

    That’s terrific.  It should lead to a huge boom for the building salvage and rescue recovery industries.

    Given the typical quality of Ikea products, I give it a week before a light breeze shakes loose the 3/4″ screws holding up the superstructure of the New WTC.

    • I doubt they’d be so extravagant as to use 3/4″ screws when 1/2″ screws are so much cheaper.

  7. Sounds like a death camp to me. How scary. 

  8. ‘Expedit’ and ‘Billy’ FTW!  Seriously, couldn’t imagine living in an IKEA building that was more than one story tall. Guess the construction materials will be shipped flat packed with a free Allen wrench. : P

  9. justagirl | Apr 11, 2012 at 3:41 pm |

    i would graffiti the fuck out of that place..

  10. Technobob | Apr 11, 2012 at 8:05 pm |

    You know there will ba a part left over

  11. We’d like to make a sterile unsustainable community would you like to join? 
    Don’t be concerned, the outer edge of town supplies many amenities.
    Such as, low police presence
    small local stores with white bread and bean sandwiches, and the local outsourced pharmaceutical retailer outside.
    The stench of trash
    no pesky gardens and fresh veggies straight from mexico
    A big metal fence keeping in the rabble
    Employs the feel of NY with the poverty and style of New Mexico

  12. Ikea outsources much of its labor to the USA: we are Sweden’s thrid-world country…

  13. termites unite 

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