The Creepiness Factor: How Obama and Romney Are Getting to Know You

Mitt Obama

Barack Romney or Mitt Obama?

Terrence McCoy writes in the Atlantic:

On a clear day in February 2001, a trim mid-career political analyst named Matthew Dowd landed in Washington, D.C., from Austin, Tex., and hurried into the White House for a meeting with Karl Rove. Inside a manila folder, he carried a sparsely-populated bar graph. The few numbers it had hit Rove like a bomb.

“Really?” Rove asked, snatching the document and glancing back at Dowd. “Man, this is a fundamental change.”

The truly independent voting bloc, Dowd’s data showed, had dissolved from one-fourth of the electorate in 1984 to just 7 percent. That meant the years of work leading up to the 2000 campaign and hundreds of millions of campaign dollars during it had focused on just 7 percent of voters — fewer than 8 million people. Everything next time, Dowd told Rove in his second-floor office, would have to be different. Forget independents. Find the Republicans hidden among the Democrats. What Dowd wanted, he would say years later, was “Moneyball for politics.”

He got it. Paired with a blond-haired pollster, Alex Gage, they marshaled a campaign strategy for the re-elect entirely divergent from anything in 2000. They named it “microtargeting.” The goal: Unearth every available fact on individual voters — what they eat, drive, buy their kids, who they really are — and use that information to persuade them to vote for George W. Bush. Use it to make them angry. Because more than any other emotion, rage and fear propel people to the polls. It worked: Just as they predicted, Americans worried by the social implications of gay marriage turned out in droves in 2004.

Read More: Atlantic

6 Comments on "The Creepiness Factor: How Obama and Romney Are Getting to Know You"

  1. Winghunter | Apr 22, 2012 at 4:16 am |

    CHANDLER: The Cloward-Piven strategy 10/08

    How Obama Applies Alinsky’s Rules
    “The late Alinsky, a trench-warfare socialist who despised American capitalism, advised
    community organizers like Obama to “laugh at the enemy” to provoke “irrational

    • Is there no safe haven from these retards?

      Seriously. I wish Obama was a Socialist.

  2. Not surprising because many of us knew this years ago.  (BTW: Where the fuck is the media? In bed with the politicians, that’s where)  It was clear that gay people were thrown under the bus and the pro-discrimination bigots won that election.  This also explains why Republicans are do desperate to throttle minority voters (they almost always vote Democrat). 

    I would, however, be cautious about painting both parties with the same broad brush. The Republicans are using fear to support discrimination.  That is evil.  The Democrats are using to fear to protect the truly-in-danger rights of minorities.  That is NOT evil.  It’s a defense against an aggressive, amoral attack on individuals.  The Republican sex-obsessed agenda has real, tangible devastating effects.  The Democratic agenda only annoys Republicans, which is simply a job well done.

    Don’t try to tell yourself that they are the same.  They’re not.  Republicans are objectively destroying individuals and families by fanning the flames of bigotry.  Unforgivable.

    • Or perhaps what it isn’t either is the fact that both parties have their hands, hearts and souls in the pockets of multinational corps and banking industries. Regardless of what heart string they tug to gather the crowd. The Misdirection makes for wonderful reading.

  3. Dietrich Von Bacon | Apr 23, 2012 at 3:02 am |

    I have married myself to a political party so I no longer have to think for myself. I just blindly vote along party lines. I don’t care if I agree with what they say I just vote so I can feel good about myself for having voted. Long live democracy.

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