Here’s the inside story behind the woman who came up with the name “Big Mac” for McDonald’s. Despite coining what could be the greatest marketing name in history, she never received any money for it. As Alan P. Henry wrote in the Glenview Lantern:
The next time you prepare to chomp into a Big Mac, take a moment first to thank Esther Glickstein Rose of Glenview. She’s the one who named it, and without her dogged persistence, the iconic sandwich may never have become a McDonald’s product.
The story begins 45 years ago on a snowy winter day in downtown Chicago in 1967. With ten dollars to her name, the 17-year-old Von Steuben High School graduate saw an ad for a secretary at McDonald’s corporate headquarters. Poorly dressed and soaking wet from the commute into the LaSalle Street office, she was spotted in a hallway by a company official, who promptly hired her. “I guess she felt sorry for me, the way I looked,” said Esther, 65, who has lived in Glenview since 1978.
One day soon thereafter, the head of product development stopped by her desk, told her he was headed to a board meeting where they were going to name a new double burger product and asked for her suggestions. “I just said off the top of my head, ‘Big Mac, that’s it!’”
Read More: Glenview Lantern