Guaranteeing legendary collector status for the few advance samples in existence, Adidas has canceled its controversial “shackle shoes.” Jesse Solomon reports for CNN:
German sports apparel maker Adidas has withdrawn its plans to sell a controversial sneaker featuring affixed rubber shackles after the company generated significant criticism when advertising the shoe on its Facebook page.
The high-top sneakers, dubbed the JS Roundhouse Mids, were expected to be released in August, according to the Adidas Originals Facebook page. “Got a sneaker game so hot you lock your kicks to your ankles?” a caption below a photo of the sneakers read.
The June 14 post prompted plenty of criticism from around the Web, with many of those commenting saying they felt the shackle invoked the painful image of slavery.
“Wow obviously there was no one of color in the room when the marketing/product team ok’d this,” said a commenter, identifying herself as MsRodwell on nicekicks.com.
“I literally froze up when I saw a new design from Adidas set to hit stores in August,” Dr. Boyce Watkins said in a post for the website Your Black World.
Though dismissing the criticism in a written statement by defending the sneaker’s designer, Jeremy Scott, as having a “quirky” and “lighthearted” style, Adidas nonetheless said Monday that it planned to cancel the shoe’s release…
[continues at CNN]
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