As the energy giant pushes into the Arctic, the Let’s Go Public! Arctic Ready ad contest, involving user-submitted captions paired with photos of the pristine north, has drawn attention with a clever simulation of corporate social media engagement going off the rails:
Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.
Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide.
So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror. Because tomorrow is yesterday, accelerated. Let’s go.