Hundreds Of Olympic ‘Branding Police’ Begin Patrolling Britain Today

The previously discussed purple-uniformed brand police have hit the streets, and will fine or jail those who violate the specially-legislated “rights” of companies which are official Olympic sponsors. The Independent writes:

Hundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors’ multimillion-pound marketing deals. Wearing purple caps and tops… checking firms to ensure they are not staging “ambush marketing” or illegally associating themselves with the Games at the expense of official sponsors such as Adidas, McDonald’s, Coca-Cola and BP.

[Drinking establishments] have been advised that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympics deal, while caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event. At the 40 Olympics venues, 800 retailers have been banned from serving chips to avoid infringing fast-food rights secured by McDonald’s.

Marina Palomba, for the McCann Worldgroup agency in London, described the rules as “the most draconian law in advance of an Olympic Games ever”. The Olympic Delivery Authority and Locog (London Organising Committee of the Olympic Games) say the rules are necessary to protect brands.

“These rights are acquired by companies who invest millions of pounds to help support the staging of the Games,” Locog said. “People who seek the same benefits for free – by engaging in ambush marketing or producing counterfeit goods – are effectively depriving the Games of revenue.”

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  • Bruteloop

    How in hell do McDonalds get the rights to ‘chips’? They serve fries, which are chips with bulimia.

    • http://www.ContraControl.com/ Zenc

      Other retailers can sell “chips” but only as part of a “Fish and Chips” dish.

      Also, the British are using the wrong name for them and for Potato Chips, what the British apparently call “Crisps”.

      As a patriotic, red-blooded American I must insist that the correct name is “French Fries”.

      Hmmm…. that doesn’t seem quite right for some reason.

      • M.

        Calm down, and help me with this Dutch Rudder.

      • Noch

        But what you call “chips” are actually slices of potato… so you’ve got it wrong too!

        • http://www.ContraControl.com/ Zenc

          I don’t know.

          Like all good Murican’s I was born in a log cabin that I built with my own two hands. So, I know what wood chips look like and they look an awful lot like potato chips except that due to Yankee Ingenuity our wood chips are more nutritious.

          You Brits are always getting English words wrong. I suppose it’s because its not a native language for you guys like it is for us.

          You’re always either spelling or pronouncing words wrong.

          I was talking to a friend of mine the other day who’s a Colonel in the Air Force and we were making fun of the way you guys say “Lieutenant”.

          “Lieutenant” with an “eff” sound in it.

          “Where the hell is the F in Lieutenant? Why the hell are they putting in sounds that clearly shouldn’t be there?”, the Colonel said.

          We laughed and laughed.

  • Anarchy Pony

    Welcome to our fascist tomorrow, today!

  • http://www.ContraControl.com/ Zenc

    Yeah, this is totally outrageous.

    If I lived there I’d be making all sorts of fake placards and advertising flyers with “infringing” promotions or claims and putting them up in order to provoke these “copyright police”.

  • Lifobryan

    They should make this an actual event at the olympics. Purple-spandex clad Brand Police on a corporate logo scavenger hunt. It could be called the Dorkathlon. 

  • anon

    I thought the games were about humanity and sports and uniting the world. Not advertising and corporations and “revenue”. Rebel with social disobedience 

  • http://buzzcoastin.posterous.com BuzzCoastin

    I hope the Branding Police arrest anyone stupid enough
    to wear corporate branded clothing

    Jeepers Creeps folks, they’re telling you it’s a brand
    and that you’re a branded barn yard animal if you wear it
    “Just do it!”

  • Jin The Ninja

    monopoly, uk edition. play money, play games. i guess the olympic games exist outside of austerity england…

  • http://www.ContraControl.com/ Zenc