Via New York Magazine, money is all around us, yet, until recently, there has been little study of its psychological effect on humans. The results are now coming in, and they’re not good:
Earlier this year, [psychologist Paul] Piff, who is 30, published a paper in the Proceedings of the National Academy of Sciences that made him semi-famous. Titled “Higher Social Class Predicts Increased Unethical Behavior,” it showed through quizzes, online games, questionnaires, in-lab manipulations, and field studies that living high on the socioeconomic ladder can make people less ethical, more selfish, more insular, and less compassionate than other people. It can make them more likely, as Piff demonstrated in one of his experiments, to take candy from a bowl of sweets designated for children.
Piff is one of a new generation of scientists—psychologists, economists, marketing professors, and neurobiologists—who are exploiting this moment of unprecedented income inequality to explore behaviors like those. Their field is less than ten years old, and its conclusions are thus “incomplete,” says John Dovidio, a social psychologist at Yale. Money has a million symbolic meanings and reflects as many human yearnings; wanting it, getting it, having it, using it, and abusing it are entirely different impulses with entirely different effects on personality, behavior, and interpersonal relationships, and no single researcher has yet captured all of that nuance. But in a country that likes to think that class doesn’t matter, these social scientists are beginning to prove just how determinative money is.
Over and over, [professor Kathleen] Vohs has found that money can make people antisocial. She primes subjects by seating them near a screen-saver showing currency floating like fish in a tank or [showing them] words like ‘bill’, ‘check’, or ‘cash’. Then she tests their sensitivity to other people. In her Science article, Vohs showed that money-primed subjects gave less time to a colleague in need of assistance and less money to a hypothetical charity. When asked to pull up a chair so a stranger might join a meeting, money-primed subjects placed the chair at a greater distance from themselves than those in a control group. Vohs even found that money-primed people described feeling less emotional and physical pain: They can keep their hand under burning-hot water longer and feel less emotional distress when excluded from a ball-tossing game.
This in turn raises the ancient conundrum of chicken and egg. If getting or having money can make you hard-hearted, do you also have to be hard-hearted to become well-off in the first place? The bulk of the new research points decisively in the direction of the former, says Kraus, who now works at the University of Illinois, Urbana Champaign. “Just the idea of holding money can make people selfish.”
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