London-based artist Angela Rose Bracco‘s work If You can Smell it, it has Mass grapples with the power of scents and substances in our environs to influence us. She imagines a future in which women’s tears (the smell of which suppresses males’ heart rates and testosterone levels) are mass produced and used for social engineering:
Science shows us, humans are responsive to chemical signals like other members of the mammalian species. One clinical trial applied the emotional tears of women to the upper lip of men. These men experienced a decrease in testosterone levels without visually witnessing the act of crying.
Accepting this as truth concludes that in our everyday lives we are constantly receiving information on an invisible and olfactory basis. Is it possible in the near present future to mass-produce chemosignals that can be used to decrease aggression in humanity?
If You can Smell it, it has Mass is an installation of a future clinic for the production and testing of emotional tears. It is composed of three parts. A glass sculpture that simulates human tear production; a tear chamber that is a misted room describing how tears can be diffused as air born sedatives; and a Sad Cinema that uses film to induce tears and a collection apparatus.
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