In the near future, television commercials will make you do things, such as throwing a pickle onto an imaginary hamburger, if you want to get back to your show. Via Electronista:
Sony recently filed a patent for a new method of ad delivery that would turn television commercials into “interactive networked video games.” The patent, uncovered by Game’N’Motion, details a number of interactive commercial possibilities built on the motion and voice technologies currently available in Sony’s PlayStation 3, PlayStation Move, and PS Eye devices.
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