Soon Advertisements Will Involve Forced Interaction

In the near future, television commercials will make you do things, such as throwing a pickle onto an imaginary hamburger, if you want to get back to your show. Via Electronista:

Sony recently filed a patent for a new method of ad delivery that would turn television commercials into “interactive networked video games.” The patent, uncovered by Game’N'Motion, details a number of interactive commercial possibilities built on the motion and voice technologies currently available in Sony’s PlayStation 3, PlayStation Move, and PS Eye devices.

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19 Responses to Soon Advertisements Will Involve Forced Interaction

  1. Joe B. September 10, 2012 at 9:32 am #

    What do plants crave?

    • deq September 11, 2012 at 4:29 pm #


  2. Joe B. September 10, 2012 at 9:32 am #

    What do plants crave?

  3. Calypso_1 September 10, 2012 at 9:53 am #

    ‘Smith!’ screamed the shrewish voice from the telescreen. ‘6079 Smith W.! Yes, YOU! Bend lower, please! You can do better than that. You’re not trying. Lower, please! THAT’S better, comrade.

  4. MadHierophant September 10, 2012 at 10:19 am #

    “You don’t know what Block Consumer Incentive Bursting is? Does the word Buy-Bombs mean anything?”

  5. Nunzio X September 10, 2012 at 10:43 am #

    That’s when I’ll interact with my TV Elvis-style: one round from the .44, center-screen.

    Advertisement. OVER.

  6. Prince Puffin September 10, 2012 at 10:44 am #

    This is just like the ads in Black Mirror episode 2

  7. Anarchy Pony September 10, 2012 at 11:44 am #

    Faith in humanity? What’s that?

  8. saint_al September 10, 2012 at 12:48 pm #

    ’70s bumper sticker, w/ pic of TV set: “Why do you think they call it programming?” 

  9. Auto5734955 September 10, 2012 at 3:00 pm #

    Bend over and grease up to resume abnormal programming

  10. Ugly Guy September 10, 2012 at 6:55 pm #

    Oh well. Now I can just be even happier with the decision I made to ditch the idiot box.  

  11. Chris Hunter September 10, 2012 at 7:28 pm #

    This is just a patent. Companies often patent technologies they don’t intend to use. How would a system like this work for a handicapped person, or a mute person? How could parents put on a kids channel and let them watch without being stuck on a commercial? Most T.V. stations and content providers would not want this type of advertising because of the nature of it they would drive viewers to stations with more passive advertising.

  12. lifobryan September 10, 2012 at 8:42 pm #

    So if I understand this properly ….

    In the very near future we will be coerced into tossing a virtual pickle onto a digital representation of an imitation meat-product in order to resume watching Reality Television.

    We SO deserve this ….

    • Calypso_1 September 10, 2012 at 11:33 pm #

      …tossing a pickle you say? 

  13. BuzzCoastin September 10, 2012 at 8:53 pm #

    this only applies to those still willingly subjecting themselves to the programming
    TV is so addictive and entertraining that most people just can’t stop watching
    so at this point
    advertisements can’t force interaction
    unless you willingly submit

    • qigeek September 11, 2012 at 10:19 am #

      i think that is their plan

  14. Artor September 11, 2012 at 12:48 am #

    If this becomes widespread, all someone has to do is hack it to respond to a one-finger salute & a hearty Fuck Off! and they could make millions from it.

  15. Aram Jahn September 11, 2012 at 3:20 am #

    Okay Fox viewers! In order to resume Fox and Friends you need to pick up your toy pistol aaaaand….ready…aim…shoot the black President!

    (Faux and Friends resumes with the three idiots laughing)

  16. kiboko September 11, 2012 at 10:00 pm #

    can you imagine what kind of stuff you would have to say on a porn channel…that would be every dudes worst nightmare! 

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