Soon Advertisements Will Involve Forced Interaction

In the near future, television commercials will make you do things, such as throwing a pickle onto an imaginary hamburger, if you want to get back to your show. Via Electronista:

Sony recently filed a patent for a new method of ad delivery that would turn television commercials into “interactive networked video games.” The patent, uncovered by Game’N’Motion, details a number of interactive commercial possibilities built on the motion and voice technologies currently available in Sony’s PlayStation 3, PlayStation Move, and PS Eye devices.

19 Comments on "Soon Advertisements Will Involve Forced Interaction"

  1. What do plants crave?

  2. What do plants crave?

  3. Calypso_1 | Sep 10, 2012 at 9:53 am |

    ‘Smith!’ screamed the shrewish voice from the telescreen. ‘6079 Smith W.! Yes, YOU! Bend lower, please! You can do better than that. You’re not trying. Lower, please! THAT’S better, comrade.

  4. MadHierophant | Sep 10, 2012 at 10:19 am |

    “You don’t know what Block Consumer Incentive Bursting is? Does the word Buy-Bombs mean anything?”

  5. That’s when I’ll interact with my TV Elvis-style: one round from the .44, center-screen.

    Advertisement. OVER.

  6. This is just like the ads in Black Mirror episode 2

  7. Anarchy Pony | Sep 10, 2012 at 11:44 am |

    Faith in humanity? What’s that?

  8. ’70s bumper sticker, w/ pic of TV set: “Why do you think they call it programming?” 

  9. Auto5734955 | Sep 10, 2012 at 3:00 pm |

    Bend over and grease up to resume abnormal programming

  10. Oh well. Now I can just be even happier with the decision I made to ditch the idiot box.  

  11. Chris Hunter | Sep 10, 2012 at 7:28 pm |

    This is just a patent. Companies often patent technologies they don’t intend to use. How would a system like this work for a handicapped person, or a mute person? How could parents put on a kids channel and let them watch without being stuck on a commercial? Most T.V. stations and content providers would not want this type of advertising because of the nature of it they would drive viewers to stations with more passive advertising.

  12. lifobryan | Sep 10, 2012 at 8:42 pm |

    So if I understand this properly ….

    In the very near future we will be coerced into tossing a virtual pickle onto a digital representation of an imitation meat-product in order to resume watching Reality Television.

    We SO deserve this ….

  13. this only applies to those still willingly subjecting themselves to the programming
    TV is so addictive and entertraining that most people just can’t stop watching
    so at this point
    advertisements can’t force interaction
    unless you willingly submit

  14. If this becomes widespread, all someone has to do is hack it to respond to a one-finger salute & a hearty Fuck Off! and they could make millions from it.

  15. Aram Jahn | Sep 11, 2012 at 3:20 am |

    Okay Fox viewers! In order to resume Fox and Friends you need to pick up your toy pistol aaaaand….ready…aim…shoot the black President!

    (Faux and Friends resumes with the three idiots laughing)

  16. can you imagine what kind of stuff you would have to say on a porn channel…that would be every dudes worst nightmare! 

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