Soon Advertisements Will Involve Forced Interaction

In the near future, television commercials will make you do things, such as throwing a pickle onto an imaginary hamburger, if you want to get back to your show. Via Electronista:

Sony recently filed a patent for a new method of ad delivery that would turn television commercials into “interactive networked video games.” The patent, uncovered by Game’N’Motion, details a number of interactive commercial possibilities built on the motion and voice technologies currently available in Sony’s PlayStation 3, PlayStation Move, and PS Eye devices.

  • Joe B.

    What do plants crave?

    • deq


  • Joe B.

    What do plants crave?

  • Calypso_1

    ‘Smith!’ screamed the shrewish voice from the telescreen. ‘6079 Smith W.! Yes, YOU! Bend lower, please! You can do better than that. You’re not trying. Lower, please! THAT’S better, comrade.

  • MadHierophant

    “You don’t know what Block Consumer Incentive Bursting is? Does the word Buy-Bombs mean anything?”

  • Nunzio X

    That’s when I’ll interact with my TV Elvis-style: one round from the .44, center-screen.

    Advertisement. OVER.

  • Prince Puffin

    This is just like the ads in Black Mirror episode 2

  • Anarchy Pony

    Faith in humanity? What’s that?

  • saint_al

    ’70s bumper sticker, w/ pic of TV set: “Why do you think they call it programming?” 

  • Auto5734955

    Bend over and grease up to resume abnormal programming

  • Ugly Guy

    Oh well. Now I can just be even happier with the decision I made to ditch the idiot box.  

  • Chris Hunter

    This is just a patent. Companies often patent technologies they don’t intend to use. How would a system like this work for a handicapped person, or a mute person? How could parents put on a kids channel and let them watch without being stuck on a commercial? Most T.V. stations and content providers would not want this type of advertising because of the nature of it they would drive viewers to stations with more passive advertising.

  • lifobryan

    So if I understand this properly ….

    In the very near future we will be coerced into tossing a virtual pickle onto a digital representation of an imitation meat-product in order to resume watching Reality Television.

    We SO deserve this ….

    • Calypso_1

      …tossing a pickle you say? 

  • BuzzCoastin

    this only applies to those still willingly subjecting themselves to the programming
    TV is so addictive and entertraining that most people just can’t stop watching
    so at this point
    advertisements can’t force interaction
    unless you willingly submit

    • qigeek

      i think that is their plan

  • Artor

    If this becomes widespread, all someone has to do is hack it to respond to a one-finger salute & a hearty Fuck Off! and they could make millions from it.

  • Aram Jahn

    Okay Fox viewers! In order to resume Fox and Friends you need to pick up your toy pistol aaaaand….ready…aim…shoot the black President!

    (Faux and Friends resumes with the three idiots laughing)

  • kiboko

    can you imagine what kind of stuff you would have to say on a porn channel…that would be every dudes worst nightmare!