The new series of PSAs breaks ground as the first such effort by an American city. DCist writes:
Mayor Vince Gray and the D.C. Office of Human Rights yesterday launched an ad campaign promoting respect for the city’s transgender and gender-non-conforming residents. The five ads, which will appear this fall, use images of members of the transgender and gender-non-conforming and convey the message that they are no different than any other D.C. resident.
City officials say that the government-funded ad campaign is the first of its kind in the nation to focus on transgender and gender-non-conforming residents.
At the launch of the ad campaign yesterday, Gray admitted that while the ads themselves would not be enough to stop discrimination and acts of violence, they would serve to raise awareness and highlight legal rights and protections that members of the community enjoy under the expansive D.C. Human Rights Act.