Nestle Embeds GPS Trackers In Candy Bars To Hunt Down Eaters

Via popsci.com:

Customers buying Kit-Kat bars in the United Kingdom could be unwrapping a 21st-century version of Willy Wonka’s Golden Ticket–a GPS unit the candy-maker will use to find them, apprehend them and give them a prize. Nestlé claims to be the first to market its chocolatey wares with a GPS-based promotion. The somewhat sinister-sounding “We Will Find You” campaign will place a GPS-enabled bar inside four versions of Kit-Kats. Inside the wrapper, it would look exactly like a regular Kit-Kat, according to the York Press newspaper, in the town where Nestlé is based. When the would-be snacker pulls a tab to open the wrapper, the GPS device will turn on, which will notify the company. Then a “prize team” will locate this person within 24 hours and hand him or her a check for £10,000 (about $16,000).

More at popsci.com.

Hat tip: Food World Order.

16 Comments on "Nestle Embeds GPS Trackers In Candy Bars To Hunt Down Eaters"

  1. Well, as long as they stay in the garbage can where they throw the wrapper, all will be splendid.

    • Mark Harris | Oct 6, 2012 at 6:11 am |

      exactly what i was thinking. How can they possibly find the person unless they just happen to open it at home, or carry the wrapper in their pocket for days?

      and a large percentage are probably eaten in work canteens and go straight in bin, so how do they know whose it was?

    • Mark Harris | Oct 6, 2012 at 6:11 am |

      exactly what i was thinking. How can they possibly find the person unless they just happen to open it at home, or carry the wrapper in their pocket for days?

      and a large percentage are probably eaten in work canteens and go straight in bin, so how do they know whose it was?

  2. Anarchy Tailypo(ny) | Oct 5, 2012 at 3:34 pm |

    Good thing I’m not in the UK, ’cause I love Kit Kats.

  3. Someone needs to ‘suitcase’ it and wait for the ‘outcome’…

  4. I WANT TO GO TO THE ISLAND

  5. how kewl is that?
    now when the pigs arrive at your door
    you’re not sure they’re there to arrest you
    or just give you a Kit Kat

    they won’t do this in Amerika
    ’cause Bubba might blow their heads off at his front door

  6. how kewl is that?
    now when the pigs arrive at your door
    you’re not sure they’re there to arrest you
    or just give you a Kit Kat

    they won’t do this in Amerika
    ’cause Bubba might blow their heads off at his front door

  7. Seamus O Broim | Oct 7, 2012 at 2:24 pm |

    This is not news.  They’ve been running this promotion in West Belfast for decades.

  8. Seamus O Broim | Oct 7, 2012 at 2:24 pm |

    This is not news.  They’ve been running this promotion in West Belfast for decades.

  9. First they’ll put GPS in candy, and then who knows what else in the future.

  10. First they’ll put GPS in candy, and then who knows what else in the future.

Comments are closed.