Nestle Embeds GPS Trackers In Candy Bars To Hunt Down Eaters

Via popsci.com:

Customers buying Kit-Kat bars in the United Kingdom could be unwrapping a 21st-century version of Willy Wonka’s Golden Ticket–a GPS unit the candy-maker will use to find them, apprehend them and give them a prize. Nestlé claims to be the first to market its chocolatey wares with a GPS-based promotion. The somewhat sinister-sounding “We Will Find You” campaign will place a GPS-enabled bar inside four versions of Kit-Kats. Inside the wrapper, it would look exactly like a regular Kit-Kat, according to the York Press newspaper, in the town where Nestlé is based. When the would-be snacker pulls a tab to open the wrapper, the GPS device will turn on, which will notify the company. Then a “prize team” will locate this person within 24 hours and hand him or her a check for £10,000 (about $16,000).

More at popsci.com.

Hat tip: Food World Order.

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  • Booya

    Well, as long as they stay in the garbage can where they throw the wrapper, all will be splendid.

    • Mark Harris

      exactly what i was thinking. How can they possibly find the person unless they just happen to open it at home, or carry the wrapper in their pocket for days?

      and a large percentage are probably eaten in work canteens and go straight in bin, so how do they know whose it was?

    • Mark Harris

      exactly what i was thinking. How can they possibly find the person unless they just happen to open it at home, or carry the wrapper in their pocket for days?

      and a large percentage are probably eaten in work canteens and go straight in bin, so how do they know whose it was?

  • Anarchy Tailypo(ny)

    Good thing I’m not in the UK, ’cause I love Kit Kats.

    • Matt Staggs

      Oh, me too. Those giant Kit Kat bars are pretty awesome, too.

      • Anarchy Tailypo(ny)

        Break me off a piece!

  • Teehee

    Someone needs to ‘suitcase’ it and wait for the ‘outcome’…

  • http://twitter.com/jasonpaulhayes jasonpaulhayes

    I WANT TO GO TO THE ISLAND

  • http://buzzcoastin.posterous.com BuzzCoastin

    how kewl is that?
    now when the pigs arrive at your door
    you’re not sure they’re there to arrest you
    or just give you a Kit Kat

    they won’t do this in Amerika
    ’cause Bubba might blow their heads off at his front door

  • http://buzzcoastin.posterous.com BuzzCoastin

    how kewl is that?
    now when the pigs arrive at your door
    you’re not sure they’re there to arrest you
    or just give you a Kit Kat

    they won’t do this in Amerika
    ’cause Bubba might blow their heads off at his front door

  • Seamus O Broim

    This is not news.  They’ve been running this promotion in West Belfast for decades.

  • Seamus O Broim

    This is not news.  They’ve been running this promotion in West Belfast for decades.

  • http://www.zoboprepublic.wordpress.com/ zobop republic

    First they’ll put GPS in candy, and then who knows what else in the future.

  • http://www.zoboprepublic.wordpress.com/ zobop republic

    First they’ll put GPS in candy, and then who knows what else in the future.

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