Africans are reaching out to poor, cold Norwegians through Radi-Aid, a charity effort that seeks to place radiators in the homes of Norway’s frigid families. Okay, well maybe not. It’s actually a send-up of similarly myopic Western charities that treat Africa as some kind of homogeneous mono-culture:
The song and video were actually made by a Norwegian group, The Norwegian Students’ and Academics’ International Assistance Fund, with African help: The music was written by Wathiq Hoosain, the lyrics by Bretton Woods and the video was produced by Ikind Productions. The point they are trying to make is how tunnel-vision Western images of Africa are.
“Imagine if every person in Africa saw the ‘Africa for Norway’ video and this was the only information they ever got about Norway. What would they think about Norway?”