Brain Can Read and Write Without Full Consciousness

Researchers at the Hebrew University of Jerusalem have discovered that your brain reads and does basic math before you’re even aware of it:

Via LiveScience:

In a series of experiments at the Hebrew University of Jerusalem, more than 300 student participants were unconsciously exposed to words and equations through a research technique known as Continuous Flash Suppression (CFS). With this method, a static image appears in front of one eye while rapidly changing pictures flash in front of the other eye. The changing pictures dominate awareness at first, letting the still image register subliminally before popping into consciousness.

In the first part of the study, one eye was presented with a static phrase or sentence, which was “masked” by changing colorful shapes flashing in front of the other eye. The students were instructed to press a button as soon as they became aware of the words. It usually took about a second, but negative phrases like “human trafficking” and jarring sentences such as “I ironed the coffee” typically registered quicker than positive expressions and more coherent phrases such as “I ironed clothes,” the study found.

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4 Comments on "Brain Can Read and Write Without Full Consciousness"

  1. Is there any method to contact Disinfo other than the comments section? I’ve tried the online forms for a couple days but am told my message can’t be delivered and to try some other method, but I can’t find an email address. Does Disinfo have an email address for advertising inquiries?

  2. Liam_McGonagle | Nov 16, 2012 at 10:58 am |

    This explains the “Left Behind” series at long last.

  3. endofworldhopfully | Nov 19, 2012 at 7:01 pm |

    Hebrew University of Jerusalem…..Stopped reading.

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