The Denmark-based multinational Danske Bank is one of the world’s largest, with assets worth about $600 billion. Its new marketing campaign, fascinating in much the same fashion as a train wreck, is based around the slogans “Occupy” and “A New Normal”:
The strategy is intended to restore trust in the Bank and ensure that we live up to our new vision of being “Recognised as the most trusted financial partner.” In order to reach that objective, we must set new standards for banking operations.
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