Global Mega-Bank Co-Opts Occupy Movement In New Ad Campaign

The Denmark-based multinational Danske Bank is one of the world’s largest, with assets worth about $600 billion. Its new marketing campaign, fascinating in much the same fashion as a train wreck, is based around the slogans “Occupy” and “A New Normal”:

The strategy is intended to restore trust in the Bank and ensure that we live up to our new vision of being “Recognised as the most trusted financial partner.” In order to reach that objective, we must set new standards for banking operations.

5 Comments on "Global Mega-Bank Co-Opts Occupy Movement In New Ad Campaign"

  1. MadHierophant | Nov 28, 2012 at 10:06 am |

    Occupy is irrelevant as far as most people are concerned, so this was only a matter of time.

    • Monkey See Monkey Do | Nov 28, 2012 at 4:11 pm |

      Thank you for enlightening us on how most people think…

    • You might want to discuss that with the residents of outlying NYC districts that Occupy gave real help to long before FEMA or NYC government did.

  2. Anarchy Pony | Nov 28, 2012 at 11:30 am |

    And yet, this place is still not on fire… I am disappoint.

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