Global Mega-Bank Co-Opts Occupy Movement In New Ad Campaign

The Denmark-based multinational Danske Bank is one of the world’s largest, with assets worth about $600 billion. Its new marketing campaign, fascinating in much the same fashion as a train wreck, is based around the slogans “Occupy” and “A New Normal”:

The strategy is intended to restore trust in the Bank and ensure that we live up to our new vision of being “Recognised as the most trusted financial partner.” In order to reach that objective, we must set new standards for banking operations.

  • MadHierophant

    Occupy is irrelevant as far as most people are concerned, so this was only a matter of time.

    • Monkey See Monkey Do

      Thank you for enlightening us on how most people think…

    • alizardx

      You might want to discuss that with the residents of outlying NYC districts that Occupy gave real help to long before FEMA or NYC government did.

  • Anarchy Pony

    And yet, this place is still not on fire… I am disappoint.

    • mindhaxx

      Danish banks are well regulated. They’re not in the Euro.