Not because they realized that their efforts amount to creepy brainwashing, but because a study suggested that being warned by D.A.R.E. increases, rather than decreases, tweens’ likelihood of smoking pot. Reason writes:
D.A.R.E., the national nonprofit that has promoted “Drug Abuse Resistance Education” to elementary, middle, and high school students since the early 1980s, will all but drop anti-drug material from its curriculum for fifth and sixth grade students.
“D.A.R.E. America has determined that anti-drug material is not age-appropriate,” a state affiliate leader told Reason. “The new curriculum focuses on character development”…[and] does not bring up the subject of marijuana at all.
The curriculum change is likely part of an ongoing attempt by the organization to restore its credibility with the scientific community. In 1999, the American Psychological Association conducted a study of D.A.R.E. graduates and concluded that its curriculum was ineffective. The Government Accountability Office announced in 2003 that D.A.R.E. programming had actually correlated with increased drug use among some adolescents.