How Consumer Brainwashed Are You? The Game

Via Salon, Andrew Leonard on a smash-success smartphone game which tests and hones one’s recognition of corporate symbols:

I was a little taken aback last Sunday when I saw my 15-year-old son playing Logos Quiz, a game that is based on the ability to identify corporate logos, [and which] rocketed to the top of the most popular free download apps lists this spring. Imagine a brand being able to compare recognition rates of their logo by age, by zip code or by “likes.” Imagine a brand being able to insert alternate versions of their logo to test. We’re all test subjects for the future of advertising, all the time. Logos Quiz just makes it explicit.

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  • Tchoutoye

    The trick to maintain corporate feudalism in these times is to associate the shackles with elegance and nerdy technophilia, so that every serf will feel left out if not wearing them.

  • emperorreagan

    This game is tough. I had to give up at level 3 after I used up all of the hints.

    • BuzzCoastin

      the lower your score
      the higher your IQ

  • walaki

    This method is flawed, you cannot get meaningful results about brand awareness in this way

  • todd southern

    It really doesn’t track that this a form of brainwashing. More like an evolution of language Laurie Anderson’s said it best language, is a virus. There are all sorts of shortcuts for everyday life that go unnoticed. You more than likely have a friend that has a look that everyone immediately recognizes, and guess what your friends have you. Branding exists everywhere, being able to recognize a logo is just an observation.

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