Semiautomatic Weapon Manufacturer Bushmaster’s ‘Man Card’ Campaign

Via Buzzfeed, a fascinating just-deleted social media-based marketing campaign from Bushmaster, maker of Adam Lanza’s gun of choice. The Man Card campaign is centered around panic over potential loss of masculinity, with the ability to publicly revoke others’ “man cards,” and the promise that use of a Bushmaster assault rifle will provide the reinstatement of one’s man status:

The company that produces the semiautomatic rifle used in the Newtown, CT, shootings is currently running an online campaign based around virtual cards that “prove” the bearer’s manliness. One specifically talks about how unmanly it is to be afraid of elementary-school kids.

  • emperorreagan

    I like tofu and candles.

    • Liam_McGonagle

      I like tofu candles. A lot more ethical than making candle tallow out of the fat of slaughtered animals.

      But seriously, they can take this like of reasoning only so far. What are they going to say next? Only ‘fags’ sleep with women?

      • emperorreagan

        Image 1 – Guy having a romantic vegetarian dinner with a woman. Caption: Sissy homo girly man.

        Image 2 – Nude muscular guys waving their Bushmasters and giving each other hand jobs. Caption: Manly men.

        • Ted Heistman

          You actually aren’t that far from the truth. This author is actually a butch homosexual

          White supremacist too!

          • Bruteloop

            Hey, equality means us having proportionately as many douchebags as you butch straight men.

      • Hadrian999

        Only ‘fags’ sleep with women? isn’t that from “layer cake”

        • Apathesis

          Yes, it is.

  • Anarchy Pony

    A real man brings a knife to a gunfight. AND WINS!

    • Ted Heistman

      That’s what Geronimo did. He inspired a lot of prayer.

      • InfvoCuernos

        Geronimo was a real badass. In his biography he talks about the first time his tribe went against the mexicans and how they were all on foot and most were armed with flintknapped weapons. Not just “knife to a gun fight” but STONE knife to a gunfight. And I bet he would own a Bushmaster because he wasn’t a fan of the USGovt. either.

        • Ted Heistman

          He apparently had a powerful female shaman as his adviser also. Which gives some light to the nature of masculinity vs. this macho misogynist bullshit.

  • Andrew

    It’s just a natural progression from their earlier ad campaign:

  • Justin Mitchell

    More evidence that humans stopped evolving to be more intelligent and have begun the inevitable downward spiral into idiocracy. Maybe we can piss on ourselves like elk; that will definitely show how manly we are!

  • John Thorn

    I don’t really understand the ‘Is Tofu an acceptable meat substitute?’ question. Do the Alpha Males find mycoprotein or nutloaf much more acceptable?

  • “Big” Richard Johnson

    I’m surprised they pulled the ads. Massacres are great business for the gun industry.

  • Calypso_1

    From the reports of direct facial shots it seems that Adam Lanza was able to maintain eye contact with the First graders.

  • BuzzCoastin

    if it’s being talked about here
    pulling the ad was an ad
    good job Bushmaster

    isn’t that an internet porn site?

  • David Minard

    Man card revoked, avoid eye contact with tough looking 5th graders. That is just terrible in light of the recent shootings. I mean how are you going to gun them down if you can’t look them in their eyes.

  • ink

    Kids down -> sales up.