Semiautomatic Weapon Manufacturer Bushmaster’s ‘Man Card’ Campaign

Via Buzzfeed, a fascinating just-deleted social media-based marketing campaign from Bushmaster, maker of Adam Lanza’s gun of choice. The Man Card campaign is centered around panic over potential loss of masculinity, with the ability to publicly revoke others’ “man cards,” and the promise that use of a Bushmaster assault rifle will provide the reinstatement of one’s man status:

The company that produces the semiautomatic rifle used in the Newtown, CT, shootings is currently running an online campaign based around virtual cards that “prove” the bearer’s manliness. One specifically talks about how unmanly it is to be afraid of elementary-school kids.

19 Comments on "Semiautomatic Weapon Manufacturer Bushmaster’s ‘Man Card’ Campaign"

  1. emperorreagan | Dec 18, 2012 at 11:49 am |

    I like tofu and candles.

  2. Anarchy Pony | Dec 18, 2012 at 11:54 am |

    A real man brings a knife to a gunfight. AND WINS!

    • That’s what Geronimo did. He inspired a lot of prayer.

      • InfvoCuernos | Dec 18, 2012 at 6:13 pm |

        Geronimo was a real badass. In his biography he talks about the first time his tribe went against the mexicans and how they were all on foot and most were armed with flintknapped weapons. Not just “knife to a gun fight” but STONE knife to a gunfight. And I bet he would own a Bushmaster because he wasn’t a fan of the USGovt. either.

        • He apparently had a powerful female shaman as his adviser also. Which gives some light to the nature of masculinity vs. this macho misogynist bullshit.

  3. It’s just a natural progression from their earlier ad campaign:

  4. More evidence that humans stopped evolving to be more intelligent and have begun the inevitable downward spiral into idiocracy. Maybe we can piss on ourselves like elk; that will definitely show how manly we are!

  5. John Thorn | Dec 18, 2012 at 5:11 pm |

    I don’t really understand the ‘Is Tofu an acceptable meat substitute?’ question. Do the Alpha Males find mycoprotein or nutloaf much more acceptable?

  6. "Big" Richard Johnson | Dec 18, 2012 at 5:25 pm |

    I’m surprised they pulled the ads. Massacres are great business for the gun industry.

  7. Calypso_1 | Dec 18, 2012 at 6:39 pm |

    From the reports of direct facial shots it seems that Adam Lanza was able to maintain eye contact with the First graders.

  8. BuzzCoastin | Dec 18, 2012 at 7:34 pm |

    if it’s being talked about here
    pulling the ad was an ad
    good job Bushmaster

    isn’t that an internet porn site?

  9. Man card revoked, avoid eye contact with tough looking 5th graders. That is just terrible in light of the recent shootings. I mean how are you going to gun them down if you can’t look them in their eyes.

  10. Kids down -> sales up.

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