The War Against Too Much of Everything

The “Buy Nothing Christmas” campaign from Adbusters’Kalle Lasn has attracted the attention of the New York Times:

If you haven’t finished your holiday shopping yet, don’t bother.

Skip the mall and the neighborhood store, resist the urge to shop online and, by all means, don’t buy anything you don’t truly need.

So says Kalle Lasn, 70, maestro of the proudly radical magazine Adbusters, published in Vancouver, British Columbia. Mr. Lasn takes gleeful pleasure in lobbing provocations at global corporations — and his latest salvo is “Buy Nothing Christmas.”

“As our planet gets warmer, as animals go extinct, as the humans get sicker, as our economies bail and our politicians grow ever more twisted,” Americans just go shopping, Adbusters says on its Web site. Overconsumption is destroying us, yet shopping is “our solace, our sedative: consumerism is the opiate of the masses.”

“We’ve got to break the habit,” Mr. Lasn said in a telephone interview. “It will be a shock, but we’ve got to shift to a new paradigm. Otherwise, I’m afraid will be facing a new Dark Age.”

Of course, retailers will be facing a Dark Age if people really stop shopping. And because consumer spending accounts for roughly 70 percent of United States gross domestic product, an abrupt shift to nonconsumption would drive the already faltering economy to its knees.

There are no signs that consumers are heeding Mr. Lasn’s call, says Marshal Cohen, chief retail analyst at the NPD Group. “I find that people are shoppers or they’re not,” he said. “Shoppers keep shopping.”

So it’s easy to dismiss this latest campaign as yet another empty gesture from a figure on the radical fringe. Why take Mr. Lasn’s words seriously?

Well, last year, a campaign prompted by Mr. Lasn and his magazine improbably caught fire. It was Occupy Wall Street…

[continues in the New York Times]

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  • BuzzCoastin

    > There are no signs that consumers are heeding Mr. Lasn’s call, says Marshal Cohen, chief retail analyst at the NPD Group. “I find that people are shoppers or they’re not,” he said. “Shoppers keep shopping.”

    kinda sums it up nicely
    lemmings keep on being lemmings
    no matter what

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