Disneyland To Use Digital Tracking Bracelets On Visitors

Who says the Panopticon has to be gloomy? Children will be thrilled to find that Mickey Mouse already knows everything about them. ANIMAL New York writes:

In an effort to give its theme park patrons a more customized, interactive experience, Disney is adopting the tactics of law enforcement agencies everywhere: giving out wristbands embedded with tracking devices and information about the people wearing them.

Uses for the wristbands, dubbed “MyMagic+,” range from the pedestrian–like tracking purchases and attractions visited, presumably to serve up targeted advertisements–to the surreal. If a child wearing a MyMagic+ band approaches a Cinderella mascot, for example, Cinderella could be automatically informed of the child’s information, so she can greet him or her by name. Fortunately, the devices are strictly optional for now.

“We want to take experiences that are more passive and make them as interactive as possible,” said Bruce Vaughn, Disney Imagineering’s chief creative executive. “Moving from, ‘Cool, look at that talking bird,’ to ‘Wow, amazing, that bird is talking directly to me.”

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  • InfvoCuernos

    Going to Disneyland is in itself a sheep-like act, so why not submit to being tagged like cattle.

    • BuzzCoastin

      Disney is in the sheeple manufacturing business
      the Disney Whirleds are for those who have been fully programed
      Hey there! Hi there! Ho there! You’re as welcome as can be!

  • VaudeVillain

    While being forced to anything like this is, and should be, horrifying… I honestly don’t see anything wrong with this. Nobody is putting guns to heads and forcing them to visit Disneyworld.

    A similar example is the whining that people do over facebook, or Google, or Apple, or whoever the fuck this week’s shiny new tech purveyor is. I’ve experimented with deleting myself from facebook (more appropriately: I no longer exist on facebook), it works. I’ve even confirmed that this is so by poking around and trying to stalk myself through other peoples’ accounts. Maybe on some forgotten backup in a godforsaken datacenter, there remains some vestige of knowledge that I exist… but I’ve had better luck tracking myself through defunct phpbb sites I used for a few months 11 years ago. Oh the horror.

    Long story short: if you don’t want Disney to know your pant size, I suggest not telling them. They clearly don’t care enough to find out otherwise.

  • http://www.facebook.com/people/Bruce-Miller/100000952005408 Bruce Miller

    If your school tagged you, and your Mon tagged you and Disney tagged you and your doctor surreptitiously tagged you, then who really owns you?