Nudists Seek Sponsors

Photo: unterbacher (CC)

No joke! Jennifer Maloney has the skinny for the Wall Street Journal:

The American Association for Nude Recreation is on a bare hunt.

The nation’s largest nudist association is looking for corporate sponsors, and leaders think this might be their moment in the sun. Now that the organic food movement has given the word naked a wholesome new meaning—suggesting natural and free of preservatives—the word is popping up in all kinds of product names: Naked Pizza, Bear Naked granola, the Naked Grape Chardonnay and more than one naked lager.

Since October, the group has sent about 100 query letters. They have written to the makers of “naked” products and to companies selling items their members use a lot, such as Hawaiian Tropic and BullFrog sunscreens. And they have also targeted companies they think should be interested because their advertising has gone au naturel in a fun or artful way. Those include Geico, Nike, NKE +0.60% Reebok, Dove and Delta Faucet.

“We’re hoping we’ll give the association greater exposure,” says the association’s Executive Director Jim Smock, adding a difficult to believe, “no pun intended.”

The response has been skimpy. So far, he has received three letters of regret, and a case of E. & J. Gallo Winery’s Naked Grape wine.

The nudists remain hopeful. The group has commissioned a demographic analysis of its members and is offering potential sponsors a peek at the markets they could reach. “We know we have something to offer,” says Susan Weaver, president of the Kissimmee, Fla., group.

The pitch: The typical member is a college-educated empty-nester who has disposable income and likes to travel…

[continues at the Wall Street Journal]


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