If you want to understand our culture, watch our commercials. Via Salon, Michael Shaw writes:
With the West in an endless struggle in the Middle East not just for resources but mindshare, we see the Coke bottle — the symbol of globalization and American commercialism — sitting there in the hot sand, the object of desire for, first of all, a hapless Gulf prince/camel jockey. Resonating with [the looming] immigration debate, we then have a Hispanic desperado evoking the desert as if the province of thirsty Mexicans looking north.
It’s funny but not-so-funny when you consider that what America has to offer is, in fact, a mirage. What the ad people realize I’m sure is that, after more than a decade in Iraq and Afghanistan, the idea of “quenching” — no matter how much you “put down” the Arabs and Islamists — couldn’t be more ironic.