10 things Coke, Pepsi and the Soda Industry Won’t Tell You

In New York City you can’t avoid ads encouraging people to fight for their right to drink enormous amounts of carbonated high fructose corn syrup-laden beverages–no matter the cost to their health. The fact that these drinks are a major cause of obesity is just one of the many things the fizzy pop purveyors don’t want to admit. MarketWatch picks ten:

1. “The hottest new beverage is water.”

People aren’t losing their thirst, but they are going back to basics. Water is one of the fastest-growing segments of the beverage industry, studies suggest, while sales for traditional fizzy drinks are on the decline. From 2009 to 2011, sales of regular soft drinks declined by 1.9% to $27 billion, according to a 2012 report from market research group Mintel. “It would seem that the category has seen its peak and is now retreating,” the study reported. (Consumers are choosing more low- and no-calorie beverages, says a spokesman for the American Beverage Association.)

The decline is part of a shift in consumer tastes. From 2001 to 2011, annual bottled-water consumption soared 56% to 26 gallons per person — the equivalent of 166 of those typical 20-ounce bottles — according to The Beverage Information Group and the U.S. Census. At the same time, annual soda consumption fell 16%, to 44 gallons (about 281 single-serving bottles) per person. Indeed, many soda makers now also own bottled-water brands. Coca-Cola owns Dasani, PepsiCo owns Aquafina, and Dr Pepper Snapple owns Deja Blue.

While fizzy-drink sales may have lost their fizz, soda isn’t going away any time soon. A decade ago, 80% of Americans consumed at least one such beverage every two weeks, says Harry Balzer, chief industry analyst for market research firm NPD Group. Today, 72% continue to do so. “Soda is still a very popular part of the American diet,” he says. “More Americans drink soda than drink energy drinks and coffee.”…

[continues at MarketWatch]


Majestic is gadfly emeritus.

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7 Comments on "10 things Coke, Pepsi and the Soda Industry Won’t Tell You"

  1. emperorreagan | Apr 15, 2013 at 10:57 am |

    Sometimes, as a treat, I drink plain seltzer water with a splash of cranberry or lime juice.

    I find that as I eat cleaner, there are things I just can’t consume anymore. I stopped drinking soda because it stopped tasting good and just tasted chemically. Same thing happened with m&ms – I bought a pack on vacation and wanted to spit them out.

  2. Chaos_Dynamics | Apr 15, 2013 at 11:40 am |

    As an experiment long ago we left a half full can of pepsi in the dark for 6 months consequently producing a gelatinous mass of semi-organic matter closely resembling a kombucha mushroom.

    When we allowed the mass to escape it appeared to slither out and down the drain to parts unknown.

  3. $10 – 600ml waters soon

  4. DeepCough | Apr 15, 2013 at 6:52 pm |

    Big Soda has a business model that crack dealers wish they could have.
    The product is a ubiquitous cultural staple and is dirt-cheap to purchase,
    and your customers are always coming back for more, because
    it is a heavily processed item which gives immediate satisfaction
    for a brief time, which causes chronic consumption mirroring
    an illegal drug habit.

    • BuzzCoastin | Apr 15, 2013 at 8:12 pm |

      Coke started as crack
      but found sugar more addictive
      and finally settled on HFCS
      which is among Joe Sixpack’s many versions of crack

  5. BuzzCoastin | Apr 15, 2013 at 8:16 pm |

    making soft-crack illegal in NYC
    really helped sales in a declining market
    there’s no better way to tempt a sheeple
    than to make something illegal

  6. MaureenABA | Apr 16, 2013 at 2:14 pm |

    Regular soft drinks are a small part of the
    American diet. In fact, all these
    drinks, (soft drinks, energy drinks, fruit drinks, sports drinks and sweetened
    bottled water) combined only contribute 7% of the calories in the average
    American’s diet (according to a National Cancer Institute analysis of
    government data referenced in the 2010 Dietary Guidelines): LetsClearItUp.org. The truth is that obesity is a complex public health challenge that
    can’t be boiled down to one specific product.
    The National Institutes of Health cite a long list of risk factors,
    including an inactive lifestyle, genetics, environment, health conditions,
    medicines, stress, and age. Trying to
    blame the problem on one product ignores decades of serious scientific research
    – and common sense.

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