An eerie and fascinating commercial of the moment from European banking and mortgage giant Santander acknowledges how corporate messages have become a deluge pervading our lives. There is no resistance. Via Potlatch:
It is one of the most unsettling pieces of film that I’ve ever seen, reducing advertising to a set of blank and bland facts, to be recited out of the mouths of an apparently arbitrary collection of sports stars. What are the celebrities doing in other people’s houses?
The ordinary people, trying to go about their days in peace and privacy, exude a sad resignation that capitalism now drops (real? hallucinatory?) celebrities into their bathrooms and kitchens, to talk at them uninvited. Is this a warning of some kind?
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