Specifically intended to point out items linked to the vast and nebulous tentacles of Monsanto and Koch Industries, the smartphone app uncloaks the corporate family tree behind a given barcode. Via Forbes:
The app itself is the work of one Los Angeles-based 26-year-old freelance programmer, Ivan Pardo, who has devoted the last 16 months to Buycott.
Pardo’s handiwork is available for download on iPhone or Android, making its debut in early May. You can scan the barcode on any product and the free app will trace its ownership all the way to its top corporate parent company, including conglomerates like Koch Industries.
Once you’ve scanned an item, Buycott will show you its corporate family tree on your phone screen. Scan a box of Splenda sweetener, for instance, and you’ll see its parent, McNeil Nutritionals, is a subsidiary of Johnson & Johnson.