In a project titled Scent-ography: a post-visual past time, designer Amy Radcliffe has created the MADELEINE, a device which records an odor’s molecular information. Rendered a formula, the unique smell can be subsequently recreated in a laboratory setting:
Our sense of smell is believed to have a direct link to our emotional memory. It is the sense that we react to most instinctually and also the furthest away from being stored or replicated digitally.
The Madeleine is, to all intents and purposes, an analogue odour camera. Based on current perfumery technology, Headspace Capture, The Madeleine works in much the same way as a 35mm camera. Just as the camera records the light information of a visual in order to create a replica The Madeleine records the molecular information of a smell.
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