German Company Plans Ads That Passengers ‘Hear Inside Their Heads’

passengersAdvertising to go further than ever before in mimicking the symptoms of paranoid schizophrenia, the Telegraph reports:

Passengers leaning their head against the window will “hear” adverts “coming from inside the user’s head”, urging them to download the Sky Go app. The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google’s Glass headset, to pass sound to the inner ear via vibrations through the skull.

A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: “Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message.” The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.

BBDO spokesman Ulf Brychcy said: “If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible.” Sky Deutschland said it had not made a decision on whether to launch the campaign.

16 Comments on "German Company Plans Ads That Passengers ‘Hear Inside Their Heads’"

  1. Nathaniel Harris | Jul 7, 2013 at 8:37 am |

    Wow! Spooky stuff. What next? Advertizing messages into the heads of microwave weaponry targetted individuals? Not stop jingles, like when you cant get an awful pop song out of your head? A new mass marketing campaign using HAARP? All advertising is the bastrad child of Psyochological Warfare..

    • Ittabena | Jul 7, 2013 at 9:00 am |

      Minority Report. We’re heading that way.

    • At that point, fuck it, I’m going on a killing spree. I already hate the fuck out of radios and television, once they transmit direct to my mind I can’t take it anymore.

  2. Rhoid Rager | Jul 7, 2013 at 8:59 am |

    This is going to make the small pillow or hand towel industry in Germany boom. Invest accordingly.

    • gustave courbet | Jul 7, 2013 at 5:47 pm |

      Oooo. Tell me more Janice.

    • Rhoid Rager | Jul 8, 2013 at 7:01 am |

      I can make that in two weeks on the Internet if I apply myself. And that’s without any webcams, data entry or other such whoring.

  3. Tchoutoye | Jul 7, 2013 at 12:25 pm |

    Without any mention of the technology needed to spread such a signal throughout a train, let alone approval by train companies (in this case, Deutsche Bahn AG) to implement such technology, I believe this is a hoax campaign that makes use of churnalism, the lazy copy-pasting of press releases by the media without bothering to do any fact-checking. The viral marketing aspect of the campaign is particularly effective because the topic falls into the “bizarre” category of “news”: guaranteed click-bait.

    • Chattur'gha | Jul 7, 2013 at 12:47 pm |

      I don’t think that the transmission would be that difficult.

      You would just need an electromagnet that can swing freely and is attached to the window in order to transmit the vibrations to the widow much like a regular loudspeaker. When you lean your head against the window your skull transmits the vibrations to your ears making them audible.

      The question is whether you could understand anything over the trains own vibrations.

      • Rhoid Rager | Jul 8, 2013 at 7:02 am |

        Let’s hope the widows aren’t still grieving through all this transmission.

  4. AManCalledDa-da | Jul 7, 2013 at 5:43 pm |

    Just break the window.

Comments are closed.