Two years after he faxed the Rock and Roll Hall of Fame letting them know that he and the rest of the Sex Pistols wouldn’t be their monkeys, John Lydon cheerfully embraced the opportunity to shill for Country Life butter. Even better? This quasi-nationalistic explanation for his endorsement:
Lydon drew a great deal of criticism for his decision to appear in the ad, but he has been steadfastly unapologetic. “The advert was for a British product,” he told The Sun last year. “All Britain. Fantastic. We don’t seem to believe in ourselves as a country any more. And I found great empathy with that. Plus it was the most maddest thing to consider doing. I thought it was very anarchic of the dairy company to want to attach themselves to me. And they treated me with the utmost respect and I love them forever as it all allowed me to set up my record label and put out this record.”
God save the queen, right Johnny?