David Knowles writes at the New York Daily News:
For the American restaurant chain Chipotle, “food with integrity” now means using fewer GMO products.
In March, Chipotle Mexican Grill, Inc. jumped into the debate over genetically engineered foods, becoming the first U.S. company to post labels on its website to let customers know which of its menu items contained GMO ingredients.
“We decided last fall that this was something that really mattered to us,” Chris Arnold, Chipotle Mexican Grill, Inc. Director of Communications, told the Daily News. “We don’t have a timeline to become GMO-free, but it is something that is very much in our crosshairs.”
As for now, Chipotle has identified several of its menu items—from tortilla chips to chicken cooked in soybean oil—as containing genetically modified organisms. Given the company’s preference for using organic, and locally produced ingredients, some customers were caught off-guard by the disclosure.
“We’ve heard from customers who are surprised to see that there are any GMOs in our food,” Arnold said, “but the truth is they are enormously difficult to avoid in this country.”
In fact, according to the United States Department of Agriculture, 93 percent of the soybeans grown in America, and 85 percent of the corn comes from genetically modified seed.
While the USDA approved a voluntary labeling system for some GMO foods, the industry remains staunchly opposed to labels.
Read more here.