The Washington Post on the new propaganda distribution model:
Israel is looking to hire university students to post pro-Israel messages on social media networks — without needing to identify themselves as government-linked, officials said Wednesday.
The Israeli prime minister’s office said in a statement that students on Israeli university campuses would receive full or partial scholarships to combat anti-Semitism and calls to boycott Israel online. It said students’ messages would parallel statements by government officials.
“This is a groundbreaking project aimed at strengthening Israeli national diplomacy and adapting it to changes in information consumption,” the statement said.
Israel isn’t the only country to set up such a system. In China, members of the so-called “fifty cent army” sprinkle positive, pro-government messages across the web and social media.