Beyond Eggs Go On Sale At Whole Foods – Rave Reviews

beyond eggsIt’s hard to imagine an artificial food concoction selling well at the leading natural foods supermarket and attracting extremely favorable reviews, but that’s exactly what’s happening for Hampton Creek’s Beyond Eggs. They’re now on sale at Whole Foods Market in California and, wait for it, they’re cheaper than real eggs. They also happen to be vegan and cholesterol free.

Hampton Creek has won over bloggers like Alec Liu at Motherboard, who writes,

Why would anyone want to make an egg replacement in the first place? Beyond the ethical quandaries of the current food industry, extracting protein from meat and other animal-based products is horribly inefficient. By the time the world’s population reaches 9 billion in 2050, we’ll need better ways of making edible protein. Animal agriculture is also one of the leading contributors to climate change.

Hampton Creek’s founder Josh Tetrick has attracted backing from PayPal founder Peter Thiel and Microsoft’s Bill Gates, among others, so it’s likely that we’re going to be seeing Beyond Eggs in many more places than Whole Foods Market.

What about you disinfonauts, would you give up real eggs for this concoction?


Majestic is gadfly emeritus.

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17 Comments on "Beyond Eggs Go On Sale At Whole Foods – Rave Reviews"

  1. emperorreagan | Sep 11, 2013 at 10:15 am |

    Nope. I have no interest in egg substitutes.

    I generally dislike meat-substitute products as anything other than a transition from eating meat. No need for yet another one. Nature already makes edible vegetable protein. You don’t need someone to process it into powders and try to make it look like something familiar.

  2. bsackamano | Sep 11, 2013 at 10:22 am |

    Soylent Green here we come. I have no interest in eating their demonic concoctions. I bet they include the meds the Satanists in charge believe are “necessary” for us, like Fluoride and Aspartame but worse. We are all in the grip of devil worshipers lead by the demonic bloodline of the Rothschilds. They’d sell us our own waste as food if they could get away with it, they’d sell us our air, they’d sell us chopped up third world children as food, on and on..

    • jasonpaulhayes | Sep 11, 2013 at 4:58 pm |

      That sounds a tiny bit racist. Are Satanists not free to also practice their religion or just when Satan is an exclusively Christian deity, since they claimed him just to reject him?

    • Hoarfraust | Sep 11, 2013 at 5:22 pm |

      I though satanists were into sacrificing animals: doesn’t that put them more inline with the savage compassion-less meat-eaters?

  3. Ted Heistman | Sep 11, 2013 at 11:00 am |

    Good person to get funding from: a Billionaire wannabe Cyborg.

    I will say this, creating completely artificial food will go along way towards colonizing space. Bringing cows, and chickens into space would be way less practical.

    I say go for it, become Cyborgs, colonize space, just don’t force it on everyone else.

  4. Bluebird_of_Fastidiousness | Sep 11, 2013 at 11:09 am |

    So the factory is located on a creek? I guess it makes for easy effluent dumping.

  5. call it artificial, but the ingredients are peas, sunflower lecithin, canola, and natural gums. it’s good for the planet if we all eat fewer animal-based foods. i’m excited to try this stuff out.

    • Hadrian999 | Sep 11, 2013 at 5:10 pm |

      food you can’t reproduce on your own, when we are all on “efficient” food that can only be produced by elites in their labs and factories then we are the ones who will be livestock

      • don’t get me wrong. i eat mostly whole foods that are easily recognizable as the source from which they came. nothing better than fresh fruits, vegetables, and whole grains. that said, it’s nice to have a better alternative to world-polluting egg farms for things like bread, cakes, casseroles, and other baked goods.

  6. They may be good for ingredients in cakes and other baked goods but unless they have an outstanding flavor I’ll stay with the hen fruit.
    However, it could be an emergency source of protein in areas of famine.

  7. My wife is highly allergic to eggs and we use an organic egg replacer in a lot of the things we eat. I haven’t looked at the ingredient list of this product, but we will be checking it out, especially if it’s cheaper than eggs.

  8. BuzzCoastin | Sep 11, 2013 at 12:50 pm |

    this kind of thing is thousands of years old in Asia
    I’ve eaten soybean ham that I thought was ham
    this egg substitute is still based on industrial farming techniques
    and therefore as unsustainable as industrial animal production

  9. Hadrian999 | Sep 11, 2013 at 2:31 pm |

    much better solution, don’t have 9 billion people

  10. mrtwilight23 | Sep 11, 2013 at 6:03 pm |

    The membrane of every cell of your body contains cholesterol. It’s pure fiction that eating cholesterol is the cause of heart disease.

  11. For God sake stop complaining!!Now that everything has a vegan version there is no excuse not to be vegan!!!This alternatives are much healthier than the animal product version..No fat ,no cholesterol etc it wont lead u to hospital!!..If it will turn many corpse munchers to vegan, than why not?They always say they can’t live without their eggs and cheese and meat, well u don’t have to,there is a vegan version of everything,cruelty free and healthier!!!:)

  12. Sounds perfect. I’ve been moving toward a 100% vegan diet but really, really miss my eggs. Hopefully Beyond Eggs will make its way to East Coast Whole Foods before long. When they do, and if they are as good as they are cracked up to be (pun intended!) I will be a regular customer.

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