When Sugar Was Marketed As Healthy Eating

Buzzfeed has a collection of magazine advertising from the 1950s through 1970s run by the American Sugar Association’s PR division, Sugar Information. For decades sugar was aggressively advertised to consumers (specifically women) as a healthy source of energy and weight loss, providing the “natural energy” needed by busy kids and parents while containing less calories than “fattening” foods such as apples and grapefruit (no, really). Someone you know struggling with obesity? They better up their soda intake:

sugar

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  • BuzzCoastin

    advertizing relies upon the stupification of the consumer
    trough conditioning
    and the trance inducing effect of the presentation technology

  • http://marymicrogram.blogspot.com/ Hux Leary McShulgin

    The junk food pushers are just like the tobacco industry and the product is no less dangerous.

    1949: “More doctors smoke Camels than any cigarette.”

    2013: Lucky Charms (41% sugar, refined white flour, no fiber): “They’re magically delicious!”

    Yeah, if you consider diabetes and heart disease magical. Now there’s the re-branding of high fructose corn syrup–which is actually LESS HEALTHY than white sugar–as the innocuous-sounding “corn sugar”. Almost sounds healthy if you don’t know what it is.

    Go back to sleep, America. We’ve got it all under control.

    • godozo

      That rebranding hasn’t happened yet. We’re still fighting THAT.

  • DeepCough

    Back when Americans were eating real sugar, it wasn’t that big of a deal, but when high fructose corn syrup entered the food supply in the 1970’s, things changed, because HFCS was so cheap, everyone started to pump it into everything from sauces to bread, making the food supply all the more unhealthy and allowing food producers to cut corners in their own products.

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