The Myth of Choice: How Junk-Food Marketers Target Our Kids

Anna Lappé & Food MythBusters have a great new video series combating the processed food industry’s marketing onslaught:

Big Food spends close to $2 billion every year telling kids and teens what’s cool to eat through advertising, promotions, and sponsorships. Meanwhile, across the country, fast-food chains are crowding out grocery stores and supermarkets, narrowing the healthy food choices available.

Scary? It sure is, but together, we can work to curb this predatory marketing and stand up for real food.

We believe that marketing targeting to children and teenagers is a public health crisis. Watch our movies and dig into this page to understand why.

Protect our kids. Tell McDonald’s to end its predatory marketing to children and shut down happymeal.com. Visit http://www.foodmyths.org to take action!

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  • rtb61

    The really sick stuff is you have a bunch of psychopathic adults patting themselves on the back for how successful they are at scamming children regardless of the consequences for those children. Those people should be in prison not in mansions.
    It is really time to start naming and shaming those professional who make a living targeting the vulnerability and gullibility of children.

  • Rhoid Rager

    I think this video takes a very effective approach.

  • BuzzCoastin

    the solution to this problem
    though draconian, is rather simple
    quit allowing kids to watch any entertrainment
    that is promoted by advertising

    the medium is the massage
    and it rubs us the wrong way

  • kowalityjesus

    This is actually one of the major reasons why I am against universal health care. Why should I pay for someone who was too weak to overcome pleasure-impulse with high-fat food, too ignorant to prevent themselves from being exposed to cancerous chemicals, or too foolish to not submit to asswipe marketers?

    I am being devil’s advocate, but tell me how I am wrong? You will be arguing for me by arguing against me.

    • DeepCough

      Oh, I dunno, maybe all this cheap-ass nasty food wouldn’t be so available if it weren’t for government subsidies of corn and soy. So in a way, universal healthcare has to be installed to clean up the goddamned mess of food-borne and food-induced diseases. I’m not saying people don’t have the choice now given the advent of more local and organic food markets, but the supply-side economics of food have tainted the marketplace with too much toxic foodstuffs.

      • kowalityjesus

        durn tootin’! Stop govt subsidies that fan the flames of injustice!

  • DeepCough

    Telling McD’s to end its predatory marketing won’t do shit.
    The only way to do that is to stop buying their fucking “Happy Meals.”

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